Month: October 2023

As agencies prepare for record political spending in 2024, Stagwell is gearing up for the election with a new way to partner with publisher RealClearPolitics.

In September, three of its agencies – digital transformation agency Code and Theory, business agency Gale and B2B digital media agency Multiview – started developing a new advertising offering to help brands connect with the publisher.

RealClearPolitics is a non-partisan media site that is often cited in news outlets for its Polling Average and other electoral metrics. Through the partnership, the agencies want to reimagine the experience as a destination for the latest polling updates for a mobile-first audience.

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The Justice Department’s attempts to prove its allegation that Google’s $163 billion search empire constitutes an illegal monopoly is now in its fourth week.

Of course, Google maintains that its dealings with fellow titans of the internet economy, such as Apple, Samsung and Verizon comply with the requirements of The Sherman Act, and that its dominance is more an exemplar of its market benefit.

The third-party cookie may have gotten a lot of attention on stage during the September 2023 edition of the Digiday Publishing Summit. But AI was a major focal point throughout the event.

For the most part — based on interviews with publishers who spoke at DPS featured in the video below — their focus for the moment seems to be on how AI can make people’s jobs easier, as opposed to take people’s jobs away. Additionally, publishers seem to be exerting a healthy amount of caution — and concern — when it comes to how much of their businesses they want to expose to AI. Specifically, they are largely drawing a line when it comes to content creation.

“When we think about AI… it’s more about the internal work it can help us eliminate rather than outsourcing the meat of our jobs,” said Charlotte Owen, editor-in-chief of BDG-owned Bustle and Elite Daily.

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Since the birth of OpenAI’s ChatGPT, publishers have expressed concerns that the generative AI chatbot’s ability to give information without citing sources could lead to a decline in the referral traffic publishers get from search results.

One of the things publishers still had going for them to reduce the chatbot’s impact on their traffic was publishing real time information and breaking news as ChatGPT could only access data up until September 2021. Until now.

OpenAI announced last week that the chatbot can now access content on the internet in real time. While the feature is only available to paying ChatGPT users for now, OpenAI said in a post on X that the feature will “expand to all users soon.”

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Tuesday starts Digiday’s twice-yearly Media Buying Summit, taking place this time around at the Ritz Carlton Tiburón in Naples, Fla. Nearly 200 media agency folk from holding companies and independents, along with brand and ad-tech/mar-tech executives will gather to share insights and knowledge about the media agency business, which is doing its best to adapt to tectonic change in the media business. 

Although one could easily scribble down a list of at least 20 issues affecting the media agency world, there’s only so much time over the course of three days (the conference wraps on Thursday Oct. 5). So we’ve tried to boil it down to five major developments that are impacting this industry the most. 

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Two years after it began touting the metaverse, Meta — the company formerly known as Facebook — turned its attention to generative AI last week with a range of new features for users, developers, companies and creators.

Meta’s annual Meta Connect conference still had plenty of metaverse news — detailed in its debut of the Quest 3 mixed reality headset — but the event was a major milestone for the giant as it looks to catch up with OpenAI, Google, Microsoft, Adobe, Snap, Anthropic and others that already have popular generative AI platforms in the market.

As Meta builds and scales its generative AI ambitions, a big question will be whether the company and other giants will learn from the mistakes of the Web2 era or if new generative AI tools will accelerate old problems. 

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Michael Lewis’s new book hits the stores Tuesday, as the FTX founder goes on trial.

The Justices have a chance to tell Congress it can’t shirk its duty by creating regulators insulated from political accountability.

Publications published tax returns that were apparently obtained through an alleged criminal act.

A jungle smuggling operation could bring 500,000 aliens into Panama in 2023—and later into the U.S.