Month: October 2023

Forrester Research released predictions Tuesday for advertising and media, including one that generative AI will help Google sustain its dominance in search and as a “source of truth,” despite giving
up a small number of queries to Microsoft Bing.

As a household name in the fast-food industry, Taco Bell aspires to evolve beyond just food, positioning itself as a lifestyle and cultural brand. To explore this transformative vision, Suzy founder and CEO Matt Britton sat down with Sean Tresvant, who will take the reins as Taco Bell’s CEO starting in January 2024. On the…

Digiday is proud to announce the first edition of the Digiday en Español Awards, recognizing creative work focusing on Spanish-speaking audiences in the U.S., Latin America and Spain. 

Diversity, inclusion, connection, recognition and social responsibility were just some of the major themes found throughout the multicultural marketing industry’s best campaigns, companies and people this year.

One entrant focused on inclusion and social responsibility was The Weather Channel en Español, which won Best Use of Video. Its network, TWCE, is the first 24-hour Spanish-language free streaming weather news network in the U.S., covering the U.S., the Caribbean and Latin America. In addition to live broadcasts, TWCE features original content featuring exciting and unexpected views on weather, climate change and more. For example, it produced a special about Puerto Rico, taking an in-depth look at the erosion of beaches, the extinction of some species and the impact on fishing and tourism. 

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Digiday se enorgullece en anunciar la primera edición de los Premios Digiday en Español, que reconocen el trabajo creativo centrado en el público hispanohablante de EE.UU., Latinoamérica y España. 

La diversidad, la inclusión, la conexión, el reconocimiento y la responsabilidad social fueron algunos de los temas principales que destacaron las mejores campañas, empresas y profesionales en la industria del marketing multicultural este año.

Un participante centrado en la inclusión y la responsabilidad social fue The Weather Channel en Español, que ganó el premio al mejor uso del vídeo. Su cadena, TWCE, es el primer canal de noticias meteorológicas en español que emite las 24 horas del día en streaming gratuito en EE.UU. cubriendo Norteamérica, el Caribe y Latinoamérica. Además de las emisiones en directo, TWCE ofrece contenidos originales con coberturas emocionantes e inesperadas sobre el estado del tiempo, el cambio climático y mucho más. Un ejemplo a mencionar es un especial que produjo sobre Puerto Rico, analizando en profundidad la erosión de las playas, la extinción de algunas especies y su impacto en la pesca y el turismo. 

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Joe Biden’s new executive order is billed as the biggest governmental AI plan ever. Unless he can convince a dysfunctional US Congress and overseas rivals to play along, its effects will be limited.

Software developer Travis Brown’s X account was banned after his research alleged far-right influencers were becoming more prominent on the platform. He’s taking X to court in a bid to reverse the decision.

For one: Pull back the curtain on auction dynamics.

To teach people about its beverages, winemaker Chronic Cellars worked with design firm Rock Paper Reality on an augmented reality experience featuring Chronic’s skeleton character, Purple Paradise, who has been turned into an AI sommelier. Rock Paper Reality worked with Niantic’s 8th Wall AR platform and AI character engine Inworld to create the experience. People…

Mike Johnson wants separate packages, possibly with offsets, frustrating Biden.