Month: October 2023

What makes the perfect brand partnership? Why are certain creators, celebrities and companies chosen for collaborations? At NBCUniversal, Sari Feinberg, svp of marketing and content partnerships, knows the alchemy of these synergies, especially for events like BravoCon where many brands come together to create experiences that fans truly enjoy. In this episode of Young Influentials,…

In this episode of Brave Commerce, Nuno Pedro, global head of the digital center of excellence at Mark Anthony Group, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the challenges and strategies needed to establish a prominent position in the competitive beverage industry. The conversation kicks off with Pedro sharing how his passion…

Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory to local advertisers due to the rise of digital and programmatic ad inventory. Now, omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers. On Tuesday, Frequence announced […]

The post Frequence Adds Digital Audio To Its Local Media Repertoire appeared first on AdExchanger.

Publicis Media helped develop the new service and is working on integrating it into its planning and buying systems.

Conduit addresses buying inefficiencies by allowing multiple SSPs to connect directly with Paramount’s main ad server, FreeWheel.

Another day, another show imported from overseas to fill TV’s content gap caused by the writers’ and actors’ strikes.

Take a peek into a focus group of vegans, where a handful of participants talk about what it means to them to follow an animal-free diet. One man says it “shows I’m a moral person,” while another proudly points to his “V” for vegan tattoo and a woman adds: “I would never consider eating meat…

The eighth week of the U.S. v. Google antitrust showdown marked a climactic moment as Google boss Sundar Pichai took to the stand at the U.S. District Court for the District of Columbia to defend the search engine’s market dominance Monday. Last week, Google’s internal document revealed that the tech giant spent a whopping $26.3…