Month: October 2023

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The New York Times tapped Joy Robins as its global chief advertising officer this past spring and six months later, Robins is leading her team through a number of industry-wide changes. 

Previously chief revenue officer of the Washington Post, Robins is not unfamiliar with the challenges that news publications are facing when it comes to brand safety concerns and monetizing news coverage. And at the Times, she and her team are working to incorporate attention metrics as KPIs for client campaigns and pitching new clients thoughtfully in order to stay on top of the volatile ad market.

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Describing artificial intelligence as the “most consequential technology of our time,” President Joe Biden signed a new executive order yesterday to guide responsible AI development and guard against risks.

A milestone for AI policy in the U.S., the new EO covers a wide array of issues with broad implications for government agencies, businesses and consumers. Using the Defense Production Act, the sweeping order addresses a range of concerns including data privacy, cyber attacks, disinformation and national security. It also directs federal agencies to explore AI’s potential implications for civil rights, health care, innovation, competition, education and the economy.

In a speech Monday afternoon, Biden listed a range of ways AI has the potential to both help and harm — and even joked about watching an AI deepfake of himself that made him think, “When the hell did I say that?”

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Advertisers couldn’t ask for much more from Pinterest, which on Monday reported Q3 revenue rose 11% year-over-year to $763 million.

Anti-Semitism surges, even in the West, which shows why Israel exists.

Cable-news panels with house dissidents are no longer enough. America needs a true dialogue.

Zach Miller previously held positions at NBCUniversal and Spotify, where he oversaw content strategy across podcasts, music and other emerging media channels.

Threads is working on its own API, which will allow developers to create new apps, experiences and direct posting options around Threads and allow publishers to automate some tasks, Instagram head
Adam Mosseri said.

There was once a time when UPS was the unlikeliest brand to be associated with fashion. With its ubiquitous (some would say drab) brown color scheme, nothing about the shipping company seemed to connect with an industry often characterized by its kaleidoscopic usage of color. This unexpected, radical connection makes UPS uniquely situated to usher…

Omnicom’s agreement to acquire Ascential’s digital commerce assets includes a 36.5% stake in agency tech startup Hudson MX, assuming the asset isn’t sold first.