Month: October 2023

When James Todd Smith (otherwise known by his more famous moniker, LL Cool J) and his Rock the Bells business partner, Geoff Yang, rang the opening bell at Nasdaq in August, they weren’t just there to celebrate the kickoff of their annual Rock the Bells Festival in Queens. They were also there to honor the…

In 2022, Adcolor conducted a study taking a closer look at the state of the workplace, particularly when it comes to the retention of historically excluded communities in adland. While the study homed in on macro factors that impact inclusion and retention, it also shined a light on other issues. One is the importance of…

When people ask Sara Wilson about her former position at Facebook (now Meta), which began in 2013, she includes a caveat: “I worked with influencers, but now ‘influencer’ is a dirty word, so we call them ‘creators.’ “The early social media version of an influencer is largely negative,” continued Wilson, who is now the founder…

“Neurodivergent” describes anyone who experiences a variation in their mental processing, including conditions like attention-deficit/hyperactivity disorder (ADHD), dyslexia or autism spectrum disorder (ASD). With an estimated 20% of U.S. adults having a neurodivergent condition, many will undoubtedly face challenges with their symptoms, particularly within a workplace setting. But it’s important to consider the strengths and…

In 2020, brands and agencies pledged to devote more marketing spend to Black-owned and Black-targeted publishers. But the immature advertising infrastructure of the sector–a lack of programmatic pipes–as well as scale challenges, soon bottlenecked the effort and benefited incumbents in the space. Since then, in a bid to address these technical issues and capitalize on…

“California has a substantial interest in requiring social media companies to be transparent about their content-moderation policies and decisions so that consumers can make informed decisions about
where they consume and disseminate news and information,” the state attorney general argues.

To celebrate “golden hour,” the time near sunrise and sunset when outdoor environments take on a golden hue, Coca-Cola’s Gold Peak Tea created a real-world spin on an AR filter that alters reality using the beverage itself. Rather than being tied to a social application like Snapchat or Instagram, Gold Peak’s Golden Hour filter is…

Pitching a self-storage company was a new one for Basic/Dept’s vp of growth, Asher Wren. Once an agency onboards a new client, it’s common for strategists to conduct market research before responding to briefs. New business leads like Wren do the same thing when preparing to pitch prospects, but often under tighter timelines and with…

Editor’s Note: The following is a short poem by Tony Award-winning poet Lemon Andersen, shared at the 4A’s Foundation MAIP’s Golden Gala on Oct. 23, 2023. Here, Andersen pens a poem to young people about the power of art in advertising, especially in ad agencies. The poem has been briefly edited for clarity. Only The…

The holdcos really want to cash in on the retail and commerce media trend. On Monday, Omnicom entered the ecommerce marketplace services space in a big way with an $835 million deal to buy Flywheel Digital. Founded in 2014, Flywheel was one of the first players in the now-crowded category of Amazon ad agency specialists. […]

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