Aiming to placate European privacy officials, Meta on Monday unveiled an ad-free subscription option for Facebook and Instagram users in the European Union, European Economic Area and Switzerland.
‘Freddy’s’ Scares Up Big Film Opening, With Peacock Release
“Five Nights at Freddy’s” overdelivered on box-office revenue at $78 million, with a simultaneous release on the NBCU Peacock streaming service.
Paramount Is Giving Buyers More Direct Access To Its Inventory
Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling platform that aggregates Paramount+ and Pluto TV inventory.
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Paramount Launches CTV Solution for Programmatic Scalability and Efficiency
Paramount wants to be a conduit for more efficient CTV advertising. Top line Today, Paramount Advertising unveiled Conduit, a new solution that directly integrates with programmatic platforms for CTV to drive scalability and interoperability for advertisers. Between the lines Paramount calls Conduit the industry’s first global direct integration layer for the programmatic ecosystem, including Magnite,…
Mike Johnson and Dean Phillips Step Into History
Had you heard of either a week ago? Now one is speaker, and the other may upend the 2024 campaign.
YouTube Among First Companies to Announce 2024 Upfront Week Plans
YouTube is being upfront about its Brandcast plans. Top line Today, YouTube announced that it would return to upfront week in 2024, with its Brandcast event once again making a home at New York’s David Geffen Hall in Lincoln Center. Next year’s event takes place on Wednesday, May 15, at 6 p.m. The news came…
6 CMOs Share What’s Scaring Them This Halloween
It’s that time of year when darkness encroaches, all that was once green withers and dies, and veiled horrors lurk around every corner. Oh, and it’s also Halloween. The fourth quarter can be a frightening time for marketers up against deadlines, a rush to spend budgets or else risk losing them, and a host of…
SZA: From Sneaker Salesperson to Music Superstar | The Job Interview
Sam Bankman-Fried Built a Crypto Paradise in the Bahamas—Now He’s a Bad Memory
FTX staff lived the high life in the Bahamas. Following the exchange’s high-profile collapse, the country is trying to rebuild its reputation.
Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
The ad industry has actively poured billions of dollars into automating processes from ad serving to bidding and creative advancements for a chance to streamline processes and reshuffle job
responsibilities.
responsibilities.