Month: October 2023

The challenges of measurement in the media buying world cut across many areas, from CTV and influencer marketing to retail media and performance.

As we heard throughout the Media Buying Summit this week in Naples, Fla., it has become particularly unwieldy in the ever-growing CTV marketplace. Matt Kramer, head of brand investment for Media.Monks, and Eric John, vp of media center at the Interactive Advertising Bureau, walked the audience through some of the agency and industry-wide efforts to create standardized metrics and new ways of assessing consumer viewing habits.

As John mentioned, it’s difficult enough to keep track of the “3D chessboard” that is the CTV landscape, but it can be helpful to think of all the players as part of a layered cake — and above all of them are the supporting services where measurement and creative happen.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

As brands and retailers dole out their marketing spend through the end of the year and determine how the different social media platforms will play into their holiday marketing strategies, it’s important to know the value they place on each platform. And while brands are cutting down on their Facebook use, even as the platform continues to drive revenues and branding for them, the story looks quite different for its Meta sibling Instagram.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

It’s been touted as “the trial for the future of the internet” as the Justice Department battles with Alphabet’s Google, particularly its search engine which generates $163 billion per year in media revenue.

Albeit, it took until the fourth week of proceedings to hear expert testimony from media practitioners to counter that of Google advertising chief Jerry Dischler, who appeared earlier in trial proceedings, with assertions should a re-evaluation of marketers’ reliance on the Alphabet entity.

Meanwhile, Microsoft CEO Satya Nadella appeared in the same Washington D.C. court while former Google advertising chief Sridhar Ramaswamy also took to the witness stand, effectively claiming that default agreements are the industry’s kingmakers, especially with search.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Five years ago, the news of Facebook’s most prominent publisher liaison leaving the company would have sent a seismic shock to the digital media ecosystem.

But as a sign of the times, Campbell Brown’s announcement that, after nearly seven years, she is leaving her post as Meta’s head of global media partnerships this fall elicited a metaphorical shrug from publishers. 

The four publishing executives Digiday interviewed for this story see Brown’s exit as just another nail in the proverbial coffin of the once-committed relationship (at least, financially) Facebook had with publishers.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Google Ads, Chrome and Search execs show how collectively they plotted to boost ad revenue, according to public emails shared during the federal antitrust trial by the U.S. Department of Justice.

His chief antagonist, Matt Gaetz, is a cartoon villain, a man so small he makes decadence look banal.

Skip the shock and horror at rising Treasury rates as traders again price risk.

The largest healthcare strike in U.S. history strands sick patients.

Kevin McCarthy falls as speaker thanks to an act of two-bit political hackery.

U.S. District Court Judge B. Lynn Winmill — who recently dismissed an FTC complaint against Kochava — said consumers could move forward with some claims against the company.