Month: October 2023

Flywheel will operate as a practice area within Omnicom and will be led by Duncan Painter who is joining Omnicom from his current post as CEO of Ascential.

As part of today’s surprise announcement that Omnicom has acquired Ascential’s Flywheel unit, it also is participating in the sale of Hudson MX, though an explicit suitor was not disclosed.

“Kids and teenagers are suffering from record levels of poor mental health and social media companies like Meta are to blame,” said New York Attorney General Letitia James.

Although 18% of respondents report watching no broadcast TV, broadcast TV and local TV news website/apps were found to reach 88% of those who subscribe to SVODs with no ads.

Kirk McDonald, who has served as the CEO of GroupM North America for the past three years, is leaving his position.

GroupM officially confirmed his departure earlier today (October 30). Interestingly, just earlier this month, the agency had denied his exit when Digiday first got wind of it. 

According to the agency, McDonald has chosen to step down and will be exiting at the end of the year. While the group searches for a replacement, Mindshare’s global CEO Adam Gerhart will step in to cover McDonald’s responsibilities.  

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Figuring out the perfect holiday gift can require a bit of espionage, carefully observing family members and their interests to surprise them with something they’ll love. A comedic campaign from Etsy uses the Mission: Impossible theme to assure spying shoppers they can find whatever they need. The “Your Mission” campaign, created by the agency Orchard,…

One of the most important online advertising trends of the past couple years is the rise of algorithmic custom bidding products: Google’s Performance Max (PMax) and Meta Advantage+ Shopping Campaigns (ASC). These tools plug directly into an advertiser’s data warehouse, SDKs and servers with the promise of producing real business outcomes, not flimsy programmatic metrics […]

The post The Custom Bidder Startups Taking On The Walled Gardens appeared first on AdExchanger.

In its latest quarterly report released late last week, the U.K. antitrust watchdog has provided guidance for ad-tech firms, publishers, and advertisers to test the Privacy Sandbox tools, expecting most testing to take place from Q4 2023 and asking for results to be submitted by the end of Q2 2024 at the latest. So far,…

Welcome to Bravo World, where the stars of Bravo’s unscripted shows are “Bravolebrities” and the Bravo universe is the “Bravoverse.”