Month: October 2023

The Radar program will now include artists, songwriters, and podcasters. Spotify says its podcast offerings feature shows the platform identifies as “the next big thing” — giving users the chance to
discover a range of topics presented by a diverse group of creators from around the world.

As the green left’s hostility to the automobile grows, voters notice their own values are at stake.

The new profiles organize music, concerts, merch and social media-like clips under tabs, to promote new content and ticket sales and crowdsourcing links to financial apps and music relief
organizations.

As Taboola’s partnership with Yahoo goes live in the United States, the company looks to drive $1 billion in annual revenue from the deal.

Hoy por hoy las estrategias de marketing que se enfocan en conquistar el público latino van más allá de la celebración del Mes de la Herencia Hispana, solo basta con revisar estadísticas que hacen indispensable para cualquier marca entender su enorme poder adquisitivo.

Los latinos representan uno de los grupos demográficos de más rápido crecimiento en Estados Unidos, según los datos más recientes del Censo unas 63 millones de personas se identifican como hispanos, un número que prevéen se duplicará en 2060.

Según el último informe de Latino Donor Collaborative el impacto de la economía de los latinos en la tierra del Tio Sam continúa creciendo, alcanzando los $3.2 billones en 2021 comparado a los $2.8 billones de 2020.

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Fewer opportunities and tight budgets are the top reasons that business development is more difficult this year.

Deirdre McGlashan trades one CMO role for another, moving from Stagwell chief media officer to BrandGuard chief marketing officer.

Marvel fans are ready for Season 2 of Loki, and brands like McDonald’s are lovin’ it. Loki Season 1 debuted on Disney+ to great critical acclaim in 2021, quickly gaining the title of most popular Marvel series premiere on the platform at the time. So for Season 2’s Oct. 5 premiere, the God of Mischief…

Since the dawn of programmatic advertising, unscrupulous publishers have been devising ways to manipulate digital ad auctions, getting brands to spend money to run ads without putting in the work to develop content that actually brings in viewers. These spammy websites have had a lot of names over the years, from clickbait to content farms,…