5 Ways Enhanced Connectivity Will Transform DOOH
The number of online 5G devices doubled between 2021 and 2022, reaching nearly 162 million active 5G devices in the US alone, according to CTIA data. And based on data from Omdia and 5G Americas, 5G wireless connections will reach 5.9 billion devices globally by the end of 2027. The growth of 5G is already […]
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AI Is Optimizing LADbible’s Prebid Timeouts
AI is automating one of publishers’ most thankless but essential tasks. No, not content generation. This time, the machines are taking over Prebid optimization. To wring more revenue from open auction, publishers often adjust the parameters of their Prebid wrappers. For example, a longer timeout window for the Prebid auction can yield more revenue by […]
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‘Simpsons’ Premiere Was Timely Allegory Of Unchecked Power
“The Simpsons” started its 35th season last Sunday with a pointed message about the dangers of authoritarianism.
Generative AI Is Coming for Sales Execs’ Jobs—and They’re Celebrating
ChatGPT-style AI can tackle the drudge work of responding to RFPs faster than humans. Sales teams at Google, Twilio, and others say productivity is spiking.
Marc Pritchard on Why Strategy Needs Creativity
For those paying attention at this year’s Cannes Lions International Festival of Creativity, Marc Pritchard was telegraphing the future of creativity in advertising and marketing. “Growing markets is the highest order ambition because it attracts more people into the market to serve them with more of the best-performing products,” said Pritchard, offering his periscope’s view…
Adweek’s 2023 U.S. Agency of the Year Finalists
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That’s why, for the first time, Adweek has a theme for its Agency of the Year awards program: Building a Better Agency. Adweek…
Rotten To The Core – But In The Right Way
Hey, Commerce readers. This is James Hercher, and we’re back from a short hiatus with the AdExchanger Commerce newsletter. This week, we catch up with Barry Hott. Perhaps you know him as the “Make Ugly Ads” guy on Twitter or LinkedIn. Hott was also head of growth for Ranch Water, a hard seltzer brand acquired […]
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Content, Not IP Addresses, Should Be The Focus Of CTV Targeting
Like third-party cookies for the programmatic advertising ecosystem, IP addresses have become the ad targeting currency of choice for the $26 billion CTV ad market. But like their cookie cousins, IP addresses face an uncertain future. Increasingly tough and evolving data privacy standards are making personal information like IP addresses incrementally more difficult to use. […]
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The FTC’s Hunt For Nessie; Publishers Await The Return Of Meta Referral Traffic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nessie Lives The FTC is accusing Amazon of using Project Nessie, a secret algorithm, to fix prices in its favor and monopolize the retail market, Ars Technica reports. Amazon matched discount prices from rivals, spurring other retailers to slash their prices, too. This […]
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