Data Clean Room Startup Samooha Is Working Its Way Through The Walled Gardens

Samooha has its head in (and eye on) the clouds. Over the past two weeks, the data collaboration startup announced integrations with two different walled garden clean rooms: Amazon Marketing Cloud (AMC) in mid-September followed by Google’s Ads Data Hub (ADH) through a partnership with Media.Monks on Wednesday. Samooha, which launched earlier this year with […]

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Media Buyers Move Dollars To Cut Emissions In Campaigns

Driven by sustainability and ability to measure campaigns, OpenX partnered with carbon intelligence platform Cedara to customize and provide transparency into offset emissions in media buys.

Twitter/X Share Of Ad Spending Declines Nearly 60% Under Musk

Twitter/X’s share of U.S. ad spending fell to 5% during Musk’s reign vs. 12% in the same period preceding it, according to just-released estimates from Guideline.

The Great Fail Podcast: How Kittyhawk Went From Moonshot to a Long Shot

A surprising announcement rippled through Silicon Valley in the Spring of 2017. A mysterious “flying car” venture called Kittyhawk took the spotlight, fueled by rumors of Google co-founder Larry Page’s involvement. A marvel of engineering, this all-electric innovation promised to reduce traffic congestion and open the skies for dreamers–a moonshot that captivated engineers, futurists and…

Google Assistant Finally Gets a Generative AI Glow-Up

Google is adding AI capabilities from its chatbot Bard to the humble Google Assistant, allowing the virtual helper to make sense of images and draw on data in documents and emails.

MediaLink, Hyve Group Reportedly Bid To Acquire The Cannes Lions

The emergence of MediaLink as a potential bidder for the Lions is interesting, because until 2021 when it was sold to Hollywood talent agency UTA, Ascential owned MediaLink.

The Always Sunny Gang Gets Into the Whiskey Business With Spots Reminiscent of 1970s Beer Ads

Three-fifths of the gang on Always Sunny in Philadelphia is getting into the liquor business. But lest you think this is yet another celebrity spirits brand, Four Walls Irish American Whiskey is less about the celebrity and more about the places and the people you enjoy the beverage with. Four Walls, the Irish-American whiskey brand…