Month: October 2023

Several months ago, BeReal began losing steam with users, marketers and creators. But the young-demo skewing, photo-sharing social media app hopes to sling itself back in the cultural zeitgeist with its first ever global brand marketing campaign.

BeReal is using a notable strategy — relying on other social media channels for engagement. The campaign will call on users to submit their BeReal posting to a competition via Instagram or X (formerly Twitter) for a chance at a paid vacation and opportunity to be the face of BeReal’s first billboard — a takeover of Times Square.

It’s an organic push to boost brand awareness among non-BeReal users and retain the attention of current BeReal users, according to Julian Hislop, head of field marketing at BeReal. He added that the social media platform prioritized product development and infrastructure during its season of growth.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Generative AI for ad creative is coming to Meta’s Ads Manager. On Wednesday, Meta announced it’s starting the process of rolling out three of the AI-powered tools that it’s been incubating within its AI Sandbox so advertisers can implement them for ad campaigns. The tools will gradually be made available to more and more advertisers […]

The post Meta Is Rolling Out Its First Gen AI Tools For Ad Creative appeared first on AdExchanger.

BeReal, the purposefully unglamorous one-post-a-day, ad-free app, has begun looking for the “Realest Person on Earth” as part of its first-ever global brand campaign.

Ad campaigns typically focus on novelty as they seek to build excitement for new products, but that is harder to do for a category leader that has been around for more than 70 years. So Kraft Heinz’s Ore-Ida is taking the opposite approach, with its new “Deliciously Predictable” platform that kicks off a brand refresh…

BeReal, the nascent platform that set out to antithesize curated social content, is looking for the face of its first global campaign. The only qualification is that you convince both brand employees and other users that you have absolutely nothing to hide. As BeReal works to maintain a place in extensive app rotations, it is…

Get in loser — we’re promoting DVD sales and an upcoming movie musical version of a cult teen film.

The new Canadian-made drama “Sullivan’s Crossing” comes to The CW this week dripping with unabashed sentimentality.

The fruit guys, as they were once known, sang shoe-gazing ballads a la Coldplay, dropped music videos worthy of early MTV and humanized a healthy food group, all in service of hawking modestly priced underwear. The endearing mascots for Fruit of the Loom–a rotating ensemble of actors who first appeared in TV commercials in the…

The general interest news publisher The Messenger, which launched in May with an ambitious vision for its reach and revenue, has penned a multiyear, multimillion-dollar partnership with the artificial intelligence company Seekr, according to president Richard Beckman. Among other elements of the deal, The Messenger will gain access to a proprietary tool built by Seekr…