Journalist Taylor Lorenz talks about her new book, Extremely Online, and what the rise of internet creators means for all of our increasingly digital lives.
How Neuralink Keeps Dead Monkey Photos Secret
Elon Musk’s brain-chip startup conducted years of tests at UC Davis, a public university. A WIRED investigation reveals how Neuralink and the university keep the grisly images of test subjects hidden.
To Engage Gen Z Latinos, Brands Should Lean Into Music, Spanglish and Tiktok
Editor’s note: In this article, Adweek deviated from its style of using Latinx due to the writer’s preference. The Latino community comprises 19% of the U.S. population and exceeds 25% of Gen Z. This rapidly growing demographic is not only assimilating into America but impacting the broader culture in fascinating ways. In four of the…
Adweek’s 2023 US Midsize Agency of the Year Finalists
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That’s why, for the first time, Adweek has a theme for its Agency of the Year awards: Building a Better Agency. We asked…
Reaching the Latinx Market Involves Buy-In at Senior Levels
The Latinx market is already booming, but marketers are still playing catch-up trying to reach this potentially lucrative segment. The reasons why are many, from not taking the demographic seriously enough, not knowing how to talk to the Latinx and Hispanic population in the U.S., bad Spanish translations and systemic bias. But some brands and…
This Guy Knows His CPG: Bryan Gildenberg On Retail Trends and Predictions
The CPG Guys, a brand and retail industry podcast, started as a way for ecommerce expert Sri Rajagopalan and data analytics specialist Peter V.S. Bond to stay on top of industry news during the pandemic. Initially, Rajagopalan and Bond, who began their careers together at the CPG data and analytics company IRI more than 20 […]
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As Generative AI Grows, Content Overload Could Lead To Data Challenges
With over 100M active users in just four months after its launch, ChatGPT claimed nearly half of all unique visitors to Microsoft’s Bing search engine within its first month. Moreover, Snowflake recently announced a number of capabilities to bring generative AI and long language models (LLMs) directly to customers’ proprietary data through a single, secure […]
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Wait, Social Media Costs Money Now?; Studios Choose Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is Free Social A ZIRP? Social media is free. Well, it’s supposed to be, anyway. That’s the point. All your friends join, it’s free fun, and rather than paying money you get served with ads. But that could change. On Monday, Android Authority […]
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Snapchat’s AR is still a work in progress in the eyes of marketers
Snapchat’s AR aspirations have hit a reality check.
The social platform is doubling down on the goal of transforming augmented reality into a formidable ads business, while ditching its original idea of creating AR tools for businesses. This shift could prove to be as shrewd as it was imperative, especially in light of advertisers’ persistent reservations over allocating substantial budgets to AR.
That’s not to say AR advertising on Snapchat is a total miss. Retail advertisers, for example, are enthusiastic spenders on the company’s AR ads. Yet, Snap’s AR ads remain far from a mandatory choice for every advertiser across all industries. That’s the view of 16 ad executives interviewed for this article both before and after Snapchat shut down its enterprise AR division last week.
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Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact
01
Introduction
As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023. That is according to respondents to a recent survey Digiday conducted for this second-annual media agency report.
While some agency holding companies, like Omnicom Group, are even reporting revenue growth — Omnicom said in its Q2 2023 financial filing that organic revenue was up 3% in the second quarter — they’re also urging caution. “Current global economic challenges, including the war in Ukraine, high and sustained inflation, rising interest rates, supply chain disruptions, credit market deterioration, and other macroeconomic factors, could cause economic uncertainty and volatility,” according to Omnicom.
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