Month: October 2023

This week’s Future of TV Briefing looks at the post-strike landscape for producers preparing to pitch projects to TV networks, streaming services and film studios.

• ‘The bar has raised’
• Netflix’s ad chief exits, Netflix’s planned price increase, Amazon’s Prime Video ad pitch and more

‘The bar has raised’

Last Wednesday morning, hours after the Writers Guild had ended its nearly five-month-long strike following its agreement with Hollywood’s major film and TV studios, Sophie Mas was trying to get her bearings in the post-strike landscape.

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With Pokémon Go revenues falling year-over-year, Niantic, its developer, is looking beyond its popular augmented reality game to generate profits.

Last Friday, the company showcased its advanced AR technology to the advertising world by partnering with Lunchables to kick off Pokémon Go’s first-ever rewarded AR ad campaign.

Niantic first announced that it had developed a rewarded AR ad product at Cannes Lions in June 2023. While Pokémon Go has included optional ads in the form of sponsored in-game items and rewarded video since 2021, the new rewarded AR product takes advantage of Niantic’s immersive AR technology to help marketers reach gamers as they move around the physical world, not just at their desks or couches.

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Publishers are still feeling the effects of a change Facebook made in May that caused a steep decline in referral traffic to publishers’ sites.

In conversations with Digiday, four publishing executives — who all requested to remain anonymous in order to preserve their relationships with Meta — referred to a “bug” that was unintentionally introduced when Meta made a change to Facebook’s algorithm in May. The execs told Digiday they were informed by Meta that the platform was aware of the issue and that publishers could expect referral traffic to return to normal in a few months’ time. 

But nearly four months later, publishers aren’t sure when, or if, that traffic will come back. 

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A gang of eight ousts a Speaker with no plan or replacement in mind.

College students debate professional football’s hold on American culture.

Amy Reinhard succeeds Jeremi Gorman, who got Netflix’s ad-supported tier off the ground. Also, Eunice Kim and Elizabeth Stone were promoted to chief product officer and chief technology officer,
respectively.

Congress shouldn’t extend HIPAA, which restricts doctors and hospitals, to health apps or fitness trackers, the NAI argues.

Meta is considering charging European users almost $14 a month on mobile devices and $17 a month on desktop to use both Instagram and Facebook ad-free if they opt out of the tech giant using their
personal data for targeted ads.

On this episode of Brave Commerce, Simon Miles, vp of global omnichannel commercial strategy at The Coca-Cola Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about strategies for navigating the complexities of the global marketplace, breaking down silos within organizations and driving innovation in retail media. Miles opens the conversation by highlighting the…

Oracle is instantly recognizable by its bold red logo. Salesforce has Astro Nomical, its “warm and welcoming” mascot. Intel has that catchy chime. These are all examples of “brand assets,” and they’re increasingly important to B2B marketing success. At LinkedIn’s B2B Institute, we commissioned one of the biggest studies ever on B2B branding. We partnered…