In Barbie’s world on Roblox, players can build their own dream houses and customize their avatars by mixing and matching exclusive fashion items and accessories.
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The post PMG’s Quest For Camelot Ends In Its First Acquisition appeared first on AdExchanger.
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How brands like Coach are tackling the metaverse opportunity: Is This The Metaverse? Podcast, episode 4
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NFTs may be dead, but digital fashion that can be worn in the metaverse is only becoming more important.
Similarly to the music industry’s halting of live events during the pandemic, the fashion industry also underwent a shift to online worlds as catwalk shows and presentations were paused. But even pre-pandemic, fashion had already been dipping its toe into virtual worlds and gaming through collaborations with the likes of video games Final Fantasy and League of Legends.
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