Month: November 2023

Streamers take Black Friday as an opportunity to slash prices and get more customers to sign up for ad-supported viewing.

The post Price Drops Are Part Of The Streaming Profitability Picture appeared first on AdExchanger.

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously. But running so many real-time auctions requires an immense […]

The post AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? appeared first on AdExchanger.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

The post Comic: In The Media Mix appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Organic Farming TikTok has had the same two business priorities for years. One, to develop an ecommerce marketplace on the app and, two, to create a conversion-based ad platform akin to Google, Amazon or Meta. TikTok has struggled mightily on both fronts. Its […]

The post TikTok’s Pay-To-Play Problem Is That It Isn’t; Brands Relearn Buy One, Get One appeared first on AdExchanger.

Autonomous drones are rapidly changing combat. Anduril’s new one aims to gain an edge with jet power and AI.

Even if a game isn’t make or break, sports leagues and brands want fans to be paying attention — and they’re hopeful new strategies will win over that fan base.

The NFL’s Pro Bowl, set to take place on Feb. 4 and one week ahead of Super Bowl, has held a somewhat secondary status in the eyes of football fans, lacking the heightened significance of regular-season or playoff games.

As a result, brands like Verizon — with its Pro Bowl sponsorship that started in 2015 — have introduced incentives to win over viewers.

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This story was first published by Digiday sibling WorkLife

Chief diversity officers are in the hot seat.

In the aftermath of the demand boom for CDOs to place diversity, equity and inclusion at the heart of their companies in the last two years, the effectiveness of having a single role responsible for moving the needle on DE&I targets has come under fire.

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Yesterday marked the first anniversary since OpenAI debuted ChatGPT, capping a transformative year as countless companies and everyday users experienced the rewards and risks of generative AI.

It’s hard to concisely capture the myriad ways ChatGPT and generative AI overall have shaped marketing, technology, media, culture and society in a single year. It’s breathed new life into the world of search, sparked new waves of creativity and enabled new product roadmaps. At the same time, it’s brought forth new concerns related to intellectual property, misinformation, discrimination and data privacy.

There have also been plenty of existential questions about everything from the future of work and the creative process to the ethics of innovation and the role of regulation. The pace of progress has even led some to fear AI’s unchecked progress could also harm humanity far beyond the realm of ChatGPT.

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Computers didn’t cause the expected havoc as we rang 2000 in. They’ve been doing so slowly ever since.