Although marketers recognize the importance of attention metrics, there are varying perspectives on how it should be used, and for what type of media.
Wavemaker Taps iProspect’s Worsley As Global Performance Lead
Chris Worsley, who joins from U.K. managing director of Dentsu’s iProspect, reports to Wavemaker’s Anna Hickey and GroupM Nexus’ Sargi Mann.
Watch Your Language: ‘Executive-Produced’ Is Not A Word
I sometimes consider myself to be the executive producer of the “TV Blog,” but I do not “executive-produce” it.
Sports Boost October Broadcast Viewing Share, Netflix Has 8 Of 10 Top Shows
NFL, college football, and other sports programming boosted overall broadcast viewing for another month, while streaming maintained a stable leadership position.
New Orleans Tried to Control Short-Term Rentals With a Lottery System. It Was a Mess
In trying to limit the impact of short-term rentals like Airbnbs, New Orleans used an elaborate lottery system to pit neighbors against each other. A lawsuit from angry hosts has put it in limbo.
Video Maker Munch Noshes On $7.2 Million In Seed Funding
As audiences flock to TikTok, Instagram Reels and YouTube Shorts, businesses are struggling to keep up with the demand for short-form video. Munch, a startup that uses AI to turn long-form video content into short-form video clips for social media, announced $7.2 million in seed funding on Tuesday. Venture capital firm A* Capital is leading […]
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New York Wants More Electric Ubers. Everyone Is Mad
New York City is lagging in the electric vehicle transition, and officials want to speed it up. What could go wrong? Well, the court’s involved now.
Down With Blocklists!
It’s not that brands don’t care about supporting the news and good journalism. But an overdependence on keyword blocklists has made it seem that way. The real problem stems from the fact that advertisers have long had to rely on blunt tools to keep their brands protected, says Rich Raddon, CEO and co-founder of Zefr, […]
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Twitter’s Former Head of Trust and Safety Finally Breaks Her Silence
From Israel vs. Hamas threats to Donald Trump’s “wild” posts, Del Harvey helped make the platform’s hardest content moderation calls for 13 years. Then she left in 2021 … and disappeared.
All Marketers Want For Christmas Is … Performance
’Tis the season to be spending. Early holiday shopping hit new highs this year: Consumers spent $76.8 billion in October, $4.3 billion more than last year, according to Adobe’s holiday shopping tracker. On top of that, 19% of consumers shop for holiday gifts year-round, according to Gartner’s 2023 Holiday Marketing Guide for Retail. Gartner predicts […]
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