Month: November 2023

The suit claims the defendant violated Meta’s and Instagram’s Terms of Service and Use, respectively, and infringed Christian Louboutin’s intellectual property rights by using the platforms to promote
the sale of counterfeit goods.

Siding against Google, a federal appellate court has left in place a district judge’s decision allowing a pay-per-click marketer to proceed with a class-action over alleged overcharges.

Publishers are estimated to lose $54 billion in ad revenue globally due to ad blocking in 2024, representing about 8% of total ad spend, according to data released Monday.

EV production often relies on coal power and harmful labor practices. Climate activists in Squid Games costumes disrupted the LA Auto Show this weekend to demand urgent change.

Marketers will have to keep (blindly) trusting X, formerly Twitter, when it says it’s a safe place for advertising. Unfortunately, they can’t verify those claims independently.

The platform recently opted out of independent auditing by Ernst & Young for its Media Rating Council (MRC) brand safety credentials. X cited existing resource constraints and ongoing technological challenges as the reasons it could not continue with the formal audit right now, though the company is open to revisiting it down the line, an MRC spokesperson told Digiday.

X hadn’t engaged in the formal audit process for content level brand safety after its pre-assessment process, which was completed and reviewed in early 2023. As a result, “The MRC intends to remove X from an in-process status and will note this change as part of our periodic status update disclosures. X will not be considered in-process until the company formally re-engages in an MRC audit,” the spokesperson said.

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The bitter struggle between populist voices and political elites is a global phenomenon.

“Millions of consumers who visited Amazon to shop instead found themselves enrolled in automatically-renewing Amazon Prime subscriptions without their knowledge or consent,” the FTC says.

Interactive on-screen ads are linked to acquisition technology for performance campaigns.

Emmett Shear is taking over from Sam Altman as interim CEO of OpenAI. Sources have given a mixed review of his suitability for the role.