Month: November 2023

An investigation revealed that workers dealing with user reports on dating apps struggle with “unattainable” expectations and traumatic content.

The European Union’s Platform Work Directive was supposed to settle the employment status of gig workers. Years of lobbying later, workers are losing hope in the process.

The leader of General Motors’ self-driving car unit Cruise resigned Sunday as pressure continues over an incident last month in which a pedestrian was dragged beneath a robot car.

Altman was ousted by OpenAI’s board on Friday but by Sunday was back in the building to negotiate a return. The board chose ex-Twitch CEO Emmett Shear as interim CEO instead.

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy Growth by Science. “It’s time for change.” Covato launched Growth by Science, initially as a side project in 2011 while working full time building […]

The post The Problem With Ad Platform Measurement – From Someone Who Knows appeared first on AdExchanger.

Over the next few months (and years), we’ll likely see the introduction of new state laws protecting consumer privacy.  These laws are designed to enhance the disclosure of privacy policies, establish opt-in and/or opt-out mechanisms, create avenues for consumers to update or delete their data and put other requirements in place.  In the absence of […]

The post Governor [INSERT] Signs A New Privacy Law In The State Of [INSERT] appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday Indeed Black Friday is almost here. And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. First, there’s the macro-gloom. Credit is tight, prices are inflated and retailers warn of a consumer spending downturn. On […]

The post Holiday Angst For Ecommerce Advertisers; Where Are News Readers Nowadays? appeared first on AdExchanger.

The holiday frenzy has already had its soft start for many brands and retailers, and it will shift into high gear in just a few days. And brands have been spending more on TikTok leading up to the holiday season this year, teeing up the platform to play an important role in their holiday marketing efforts.

This is according to Digiday+ Research surveys of more than 400 brand and retailer pros that took place throughout the year in 2021, 2022 and 2023.

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Marketers today see a bigger divide than ever between influencers and creators.

To be clear, the gap has been growing for a long while. As marketers have gotten more comfortable with the creator economy, influencers have become the go-to for performance marketing, while creators are considered more for branding purposes. However, there used to be some blending between the roles. That’s increasingly less so today.

The tumultuous economy has made sure of that. Marketers are feeling the pressure to be super transparent and efficient about their purchases and the reasons behind them. This means they’re getting specific about when it’s better to collaborate with an influencer versus a creator.

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Brands and agencies know better than to use copyrighted work in their campaigns without permission (or they should). But what about content created using generative AI tools that may be trained on copyrighted work without the copyright owners’ consent?

To what extent copyright law applies to generative AI tools is a legal gray area. Companies including OpenAI, Google and Microsoft assert it’s fair use, whereas others such as News Media Alliance, IAC and The New York Times argue it’s not.

The U.S. Copyright Office is studying the matter, but in the meantime, this ambiguity is cause for concern among marketers who may be best off deploying tactics to insulate themselves against any potential copyright claims, as covered in the video below.

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