Month: November 2023

Google ad exec Vidhya Srinivasan will step into Jerry Dischler’s role, spearheading Google’s ad efforts around the Chrome web browser as the company phases out third-party browser cookies.

Instacart members get free access to ad-supported Peacock; AARP members get 10% discount on Paramount+ plans.

Computers today require the user to lead the machine. In the not too distant future, computers will run on agents.

It looks like big advertisers are leaving X (formerly Twitter) for good and its owner Elon Musk couldn’t care less.

In the packed DealBook conference in New York on Wednesday, he bluntly told them to shove it. 

This response came after another round of advertisers including IBM, Apple, CNN and Disney bailed on his social network after Musk seemingly supported an antisemitic conspiracy theory last month by responding to an X user’s post — a move he’s since admitted was silly and apologized for. Musk was less remorseful over the uproar caused among advertisers, telling the room: “This advertising boycott is going to kill the company… let’s see how Earth responds to that.”

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Marketers buying search ads on Google don’t know what they don’t know. And because Google doesn’t provide transparency into the URLs they are buying through Google Search Partners, they’re ending up a wide array of unsavory sites, from pornography sites to right-wing fringe publishers to sites run within sanctioned countries, such as Iran and Russia. […]

The post The Big Story: The Dark Corners Of Google Search appeared first on AdExchanger.

Laura Goldstone, senior director, communications and branding strategy, AdDaptive Intelligence

As the digital advertising industry navigates opportunities and challenges, from introducing new creative types to evolving regulatory practices and shifting standards, going back to basics is helping ensure a strong foundation on which to build a lucrative future.

Among the advertising basics to which teams are turning is the data used to target key accounts, customers or devices. However, owning the data is no longer the main differentiator for successful campaigns. Instead, the way a company uses data can fuel a competitive advantage that is defensible, sustainable and unique.

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The former Secretary of State was a master of grand strategy in the perilous Cold War era.

1 – “Trust me, Linda.” 2 – “Go fuck yourself.” 3 – “I’ll just take a microdose.” 4 – “Let’s livestream the Neuralink human trials.” 5 – “Pizzagate does seem a little suspicious.”

Cord cutters and cord nevers pegged to reach 144 million, versus 121 million pay-TV subs, this year, forecasts Insider Intellligence.

What was once known as “the late-night wars” is a thing of the past.