Less BS, More Facts, Some Opinions
If brands can unlock a deeper level of understanding and integration into the massive and broad world of gaming, there’s an audience there that’s hard to find across the rest of the media and content landscape.
The potential, in other words, is enormous — mobile gaming alone has grown to nearly $7 billion, according to InsiderIntelligence.
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So many AI discussions this year have centered on what businesses, regulators and researchers think. But what do parents and kids think?
To understand how families are grappling with generative AI, researchers at Kantar and the Family Online Safety Institute sought to find how “habits, hopes and fears” vary in the U.S., but also in Germany and Japan. The findings, released last week, showed that a majority of parents felt positive about their teens using generative AI even if they’re still concerned about the risks.
Overall, Germany had the highest percentage of overall positive sentiment (70%) followed by the U.S. (66%) and Japan (59%). Japan had the highest percentage with a negative outlook, with 38% expressing a negative outlook versus 29% in the U.S. and 27% in Germany. To address the concerns, parents in all three countries mentioned data transparency as a top priority — something that teens in the U.S. and Germany also mentioned.
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