Major media, entertainment and other marketers have pulled advertising from X/Twitter in the wake of remarks made by Elon Musk, owner and CTO of X, formerly Twitter.
A-Listers Try to Put Lipstick on the Hollywood Strike
The showbiz and auto walkouts only illustrate the false promise of a return to unionization.
YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts
YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts.
The post YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts appeared first on AdExchanger.
OpenAI Ousts CEO Sam Altman
The board of OpenAI, creator of ChatGPT, says it has lost confidence in CEO Sam Altman. Mira Murati, previously CTO, will serve as the company’s leader until it finds a permanent replacement.
Judge Refuses To Terminate X Corp. Deal With FTC Over Ad-Targeting Snafu
A federal judge said he lacked authority to terminate or revise an FTC order requiring X Corp. to maintain a privacy and security program.
Flurry Of Brands Launch Interactive Holiday AR Lenses On Snapchat
A Carhartt gamified lens challenges Snap users to play Santa, dropping Carhartt presents onto houses, while a Purina lens transforms users into one of the company’s mascots.
So You Think You Want a Political Fighter?
Congress’s comportment crisis is getting worse, with brawls breaking out all over Capitol Hill.
Join Us for LiveWIRED
On December 5, we’re celebrating WIRED’s 30th anniversary by bringing together the people who have shaped the world we live in, and who are pioneering the tech that will define the next 30 years.
Washing in the Ocean: Gaza’s Water Crisis, Explained | WSJ
Samsung Touts FAST Viewership Growth, Product Update
Up 60% globally in past year, across 2,400 ad-supported channels.