Separate comedy stream for kids and post-game Garth Brooks concert add more advertising opportunities.
How brands are shortening the distance between data collection and purchase
Faced with ever-accelerating competition and an increasingly complex shopping journey, brands must convert consumers to purchase quickly if they want to capture their spend.
Marketers must ensure that every customer’s experience and touchpoints are individualized. They also need relevant, precise, personalized messaging. However, genuine personalization requires the right technology, data, and tactics.
This can be a challenge. Sixty-three percent of digital marketing execs need help providing personalized customer experiences. It’s an obstacle that slows progress: Taking more time to create authentic personalization means a longer path to customer conversion — and the potential loss of the crucial competitive advantage of speed.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
And That’s The Way It Wasn’t: Why Social Media Is No Place To Get Your News
“What is happening at TikTok is it is creating the biggest antisemitic movement since the Nazis,” Sacha Baron Cohen reportedly told the platform’s U.S. brass during a private call with Jewish
celebrities and influencers, adding, “Shame on you.”
celebrities and influencers, adding, “Shame on you.”
Digital Revenue Profitability Confusing For Local Media Companies
A survey of financial execs shows the greatest challenge lies in accurate tracking and maintaining profitability of digital products. The respondents were from companies representing newspapers,
radio, TV, cable, outdoor, and magazines.
radio, TV, cable, outdoor, and magazines.
The Case for Using AI to Log Your Every Living Moment
Sam Liang, CEO of Otter, argues that life would be better if algorithms logged every spoken word so life events past can be lived and explored again.
TV’s Cagey Game Shows Climb Walls, Hit Floors
Walls and floors figure prominently in two network game shows, along with two other shows featuring a cage and a cube.
Why Teslas Totaled in the US Are Mysteriously Reincarnated in Ukraine
Ukraine’s fearless and expert EV mechanics bring electric vehicles declared unfixable in the US and Canada back to life on the other side of the world.
Retail Advertisers Battle Ad Platforms Obsessed With Discounts
Hey readers, welcome to the AdExchanger Commerce newsletter. This week, we examine the three big holiday shopping trends this year: markdowns, huge discounts and major sales deals. See what I did there? Seriously, though, many forces are driving down prices this holiday season, and this pricing pressure will have major consequences for ecommerce advertisers. Macro-gloom […]
The post Retail Advertisers Battle Ad Platforms Obsessed With Discounts appeared first on AdExchanger.
Yet Another Streaming Platform Wants To Monetize Live Sports
ClashTV, an online and mobile livestreaming platform, wants to be a home for high-action, clippable sports such as streetball (a type of basketball played outdoors) and mixed martial arts.
The post Yet Another Streaming Platform Wants To Monetize Live Sports appeared first on AdExchanger.
Setting Up Effective Incrementality Testing For TV and Radio Campaigns
TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing incrementality across these mediums. Incrementality testing helps attribute conversions to TV and audio ads by isolating two audiences – a treatment group that receives the brand’s ad and a control that doesn’t – and comparing […]
The post Setting Up Effective Incrementality Testing For TV and Radio Campaigns appeared first on AdExchanger.