Month: November 2023

Business leaders give Chinese President Xi Jinping a standing ovation for showing up.

“We are thrilled to welcome Kirk to our board of directors,” said Ziff Davis Board Chair Sarah Fay, herself a former media agency holding company chief (Aegis Media, now part of Dentsu).

SplitMetrics, an American startup focused on helping mobile-first businesses, has acquired Austrian app marketing/analytics platform App Radar to facilitate the widespread growth of mobile apps.

China can’t risk cracking down on its wildcat pharma industry as its economy wobbles.

This week we take a look at the rise of new specialist DSPs that thrive in respective categories, regardless of the power of omnichannel giants. Also, why targeting US Hispanic audiences – or by language and ethnicity in general – has been so messy and inaccurate.

The post The Big Story: The Specialists Are Back appeared first on AdExchanger.

The study from influencer marketing research pioneer Ed Keller is based on a survey of 1,045 U.S. influencers fielded April 20 to July 11.

Snapchat has long touted itself as a place to reach the youngs. But “young” is a relative term because, well, people age. When the app first launched in 2011 – back when marketers were obsessed with reaching youthful millennials – Snapchat pitched itself as the ideal social network to get in front of that demographic. These […]

The post Inside Snap’s Plans To Rejuvenate Its Ad Revenue appeared first on AdExchanger.

Former marketing director of Spieth America, Victoria Comie previously held top media management roles at UM, Innocean, Mindshare, PHD and Carat.