Fragmented media consumption, tough-to-reach younger voters also demand more sophisticated targeting, according to Samba TV research.
The I-10 Freeway Fire May Have Been Fueled by Exploding Hand Sanitizer
WIRED reporting indicates that surplus hand sanitizer was being stored under an I-10 freeway overpass in Los Angeles that went up in flames last weekend. Excess sanitizer has been linked to a string of toxic and damaging fires.
OpenX Volunteers Itself As Head Of The CTV Cleanup Crew
CTV advertising is experiencing some growing pains, especially in its convoluted supply chain. Issues include auction duplication from header-bidding products and a blend of high- and low-quality ad products that obfuscate what media buyers get for their money. Which is to say, welcome to programmatic. But when will advertisers investigate CTV, since many accept the […]
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Biden, Xi Strike Warmer Tone at Summit but Underlying Frictions Remain | WSJ
How to Opt Out of Facebook’s Latest Two-Factor Authentication Change
With Meta’s recent update to its 2FA process, the company now automatically trusts devices you often use.
What Can Crypto Still Do for Black People?
For some people of color, crypto isn’t in crisis. In the midst of the FTX trial, I went to the Black Blockchain Summit to talk to the movement’s biggest believers.
Insiders Say Eat Just Is in Big Financial Trouble
Vegan egg and lab-grown-meat startup Eat Just is being sued for more than $100 million. Former employees allege that’s just the start of its problems.
Sweden’s Tesla Blockade Is Spreading
Starting Friday, dockworkers in all Swedish ports will refuse to offload Teslas, cleaning crews will no longer clean showrooms, and mechanics won’t fix charging points as the labor dispute rages on.
Traffic Shaping Is Blocking The Road To The Cookieless Future
There are approximately two million electric vehicles on the road in the US today, which accounts for less than 1% of the 250 million vehicles currently sold in the country. And yet it’s increasingly difficult to pass a gas station on a major highway or interstate that has not invested in the future by allotting […]
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Amazon 3, Social Media 0; The Power Of Premium
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Wins Again Last week, ecommerce market research company Marketplace Pulse disclosed that Amazon advertisers can serve ads directly on Facebook and Instagram using Amazon in-app checkout. This week, The Information reports Amazon has landed a similar partnership with Snapchat. Oh, and Amazon […]
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