Month: November 2023

Catherine Sullivan, who stepped down as U.S. CEO of Omnicom Media Group’s PHD earlier this year, has joined the advisory board of ad tech firm Equativ.

The Norwegian data regulator has already fined Meta $7 million. Now it says it’s investigating the company’s new ad-free subscription services.

Solution lets media buyers use AI and brand keywords to identify the content genres and networks favored by their target audiences.

The results in the new “WorkShift” study indicates three out of four workers are either unfulfilled, checked out or fed up. And only 26% of those surveyed agree their senior leadership understands
what motivates them to leave or stay.

Through 10 weeks of the NFL regular season, the average game among five major TV platforms is up 10.4% to 17.7 million in Nielsen TV-measured viewers.

Move likely to fuel battle with YouTube over value of so-called “premium” versus UGC video for advertisers.

The study from influencer marketing research pioneer Ed Keller is based on a survey of 1,045 U.S. influencers fielded April 20 to July 11.

Industry watchdog Check My Ads is petitioning the Federal Trade Commission to investigate X for unlabeled—and potentially misleading—advertisements.

The GroupM unit continues an 18-year relationship with the global consumer packaged goods marketer, following a competitive review.