Holiday Shopping Soars As Sellers See Their Prices Hit Rock Bottom
Hey readers, welcome to the AdExchanger Commerce weekly, where we have the news and trends marketers need to know in the new world of shopping. And speaking of shopping, the results are in: The five big shopping days between Thanksgiving and Cyber Monday were a smash hit. Or so the story goes. Retailers were preparing […]
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Social Commerce Is Trending, But Brands Have To Get Serious About Driving Purchases
Social and commerce just go together, like peanut butter and jelly. And Meta, TikTok and Amazon are all vying for a bite of the social shopping explosion. Researchers at Insider Intelligence estimate social commerce will become a $100 billion market by 2025, up from $67 billion this year. This presents marketers with an unparalleled opportunity. […]
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Will 2024 Be The Year Of Addressable TV?; The New Cable Bundle Is Groceries
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Auspices Traditional TV advertisers are hesitant to try addressable products because they’re expensive and hard to scale. But programmatic TV ad buying is making addressable more accessible, said Sara Wallace, FreeWheel’s senior director of product management, speaking at an event on Wednesday […]
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Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot
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There are a lot of things that didn’t quite go according to plan for publishers this year — layoffs and fourth-quarter ad sales, among other things.
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Goodbye LinkedIn, Hello TikTok: The Return podcast, season 2, episode 6
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WorkTok, or CareerTok, is in full force.
Combined, those hashtags on TikTok have over 4 billion views. There are sneak peaks into “a day in my life” from the perspective of everyone from McDonald’s employees to top executives at Fortune 500s. You can hear people vent about how they struggle to nail a work-life balance and there are those who share their 9 to 5 routines and how they find time for fun things to do after work. And there are salary transparency videos and even tips from career experts on how to land a job.
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Research Briefing: TikTok tops brands’ holiday wishlist
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In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024, as seen in recent data from Digiday+ Research.
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Coca-Cola set to continue generative AI efforts with holiday-season marketing push
This upcoming holiday season Coca-Cola is hoping to win over users to its AI platform which allows them to create customized holiday greeting cards with prompts. The Create Real Magic platform was built for Coca-Cola by OpenAI and Bane & Company using assets from the Coca-Cola archive. For the greeting card effort, iconic Coca-Cola holiday artwork is being used.
Coca-Cola, this past March, began asking its fans to use the Create Real Magic platform to create artwork for the brand with the potential for the final product to appear on billboard ads in New York and London. The callout had fans spending more than seven minutes and twelve seconds each and creating more than 120,000 images.
The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance.
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Media Briefing: For some publishers, Google referral traffic is down
In this week’s Media Briefing, some publishers share that referral traffic from Google Search and Discover are on the decline, following similar patterns to the social referral declines this year.
- Google referrals are in flux
- 3 Qs with iHeartMedia’s Will Pearson
- Jezebel returns, layoffs are on the horizon at the Washington Post and more
Google referrals are in flux
It’s been well reported that publishers are seeing less and less referral traffic come from social media platforms, as Facebook, Instagram and TikTok aim to keep their users on their platforms for as long as possible.
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Sam Altman Officially Returns to OpenAI—With a New Board Seat for Microsoft
The CEO’s memo to staff announces a nonvoting seat for Microsoft but leaves questions about the future of chief scientist Ilya Sutskever.