Month: November 2023

Ampersand has a new self-service tool within AND, its TV ad buying platform, that turns linear campaign reporting around in 24 hours so buyers can optimize campaigns quickly based on a short list of priority metrics.

The post Ampersand Expedites Insights For Linear TV Measurement appeared first on AdExchanger.

In the ever-evolving digital advertising landscape, CPGs face unique challenges in achieving their KPIs. The demand for developing cost-effective media programs that drive a brand’s desired outcomes is daunting. Legacy optimization systems often struggle to meet the intricate and specific definitions of quality engagement that CPG brands require, a concept we refer to as Quality […]

The post AI’s Impact On CPG Advertising: A Game-Changer For Achieving Business Goals appeared first on AdExchanger.

The existence of the sport of dog dancing, in which dog owners dance with their dogs in international competitions, is a new one on me.

The generative AI tool is built on Google’s large language model, and the initial version is designed to get Mediabrands’ 18,000-person workforce familiar and comfortable working with an AI interface.

Meta, Google, Amazon, and other major tech firms have laid off thousands of people. The public sector has tried—and in some cases, succeeded—to lure them in.

When social issues are added to a brand’s portfolio, purpose is often poorly served. The learning curve is steep, distractions build up and focus gets lost. Anything not central to making money is
always vulnerable.

Companies that provide Big Tech with AI data-labeling services are inadvertently hiring young teens to work on their platforms, often exposing them to traumatic content.

Poverty, fentanyl, and lack of public funding mean morgues are overloaded with unidentified bodies. TikTok and Facebook pages are filling the gap—with AI proving a powerful and controversial new tool.

With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to test the Privacy Sandbox APIs. Better late than never. With support from Google, WPP-owned GroupM announced a new initiative on Wednesday to integrate Privacy Sandbox tests into the media plans of select clients over the […]

The post GroupM Does Its Part To Kickstart Privacy Sandbox Testing appeared first on AdExchanger.

The companies will be working with a select group of GroupM clients and ad-tech providers to test campaigns with a particular focus on targeting, optimization and measurement.