Month: November 2023

In January 2024, one of the most anxiety-inducing developments in the digital media landscape’s commercial history will begin in earnest: Google sunsetting third-party cookies in its Chrome web browser.

True, rival web browsers, such as Apple’s Safari and Mozilla’s Firefox, made this move years ago. However, Chrome’s global market share, 63%, according to Statcounter, makes Google’s subsequent move an undeniable market-making moment.

So, as Google’s Chrome team prepares to deactivate third-party cookies for a limited group of Chrome users (specifically 1% in the first quarter of 2024, beginning in January), media buyers seek reassurance with WPP’s GroupM taking the opportunity to announce a tie-up with the online giant.

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite We already knew that Google shells out a heck of a lot for its default iOS search status – and now we know how much. Google pays Apple a 36% (!) cut of the total revenue it makes from searches conducted on […]

The post Google’s 36% Fee; Wait, Did “No Ads” Mean I Can’t Buy Ads? appeared first on AdExchanger.

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV advertising market.

• Ahh-dvertising
• The post-strike landscape, SAG’s AI agreement, Disney’s TV network portfolio and more

Ahh-dvertising

TV network owners’ latest quarterly earnings reports were broadly a downer. That is, their ad revenues were down year over year across the board. Streaming ad revenues, on the other hand, were up across the board — but not by enough to offset the traditional TV declines.

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IPG’s Magna and Acxiom this week released a study measuring the effectiveness of combining first-party and third-party data, with a goal of reaching wider audiences, Digiday has learned.

Through testing ads with pre-roll video on mobile webpages, the two IPG siblings examined some of the challenges in relying only on first-party data and trying to drive full-funnel metrics with it. Some of the other findings also looked at segmentation that was too narrow and the downsides to not using data to inform the creative side.

“We’ve just had question after question piling up from our clients about the cookieless future –  and how to think about these different data sources,” said Kara Manatt, evp of intelligence solutions at Magna.

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When the topic of in-housing comes up with a marketer, oftentimes the motivating factor is cost-savings. Why pay a media agency to do work that, with the right investment, can lead to internal cost-savings down the line, right?

This is not one of those stories — rather, this is about driving performance and creating demand generation for a brand that turned to Media.Monks to help it achieve that. 

The agency network owned by S4 Capital, Media.Monks had been working with insurance client Manulife (operating in the U.S. as John Hancock but with operations in 12 markets across APAC) mainly as a Google reseller. Then in 2020, the client started looking to in-house work to align demand-gen across the brands under its umbrella. Manulife declined to say how much it spends on media with Media.Monks or its other agencies, except to say it does not consider itself “a big spender,” according to Chris Potts, Manulife’s associate vp and global head of demand generation & marketing analytics.

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Things may finally be looking up for Snap’s business. The social media platform has been struggling to turn user attention into ad dollars since last year and thus, spent the bulk of 2023 in the red with depressed revenue. But Q3 could be a turnaround point if Snap can maintain momentum.

Snap doubled down on its AR capabilities with the goal of it being a selling point for advertisers. It even launched, and quickly sunsetted, an AR Enterprise division that vowed to give advertisers AR tools. Still, marketers saw Snap as a nicety rather than a must have as AR has yet to prove itself in value beyond entertainment and marketing stunt headlines.

At the same time, Snap was weathering leadership changes as its first and former president of the Americas, Rob Wilk, exited after a short tenure, and its chief operating officer Jerry Hunter retired. Since then, Meta’s former VP of global channels Patrick Harris, in September was promoted from SVP of partnerships at Snap to fill Wilk’s role as Snap’s new president of Americas and global partnerships.

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Hamas operates from beneath Al Shifa and won’t let patients out.

Christie keeps hammering the former president, while Haley and DeSantis hope his lead somehow fades.

RTB data are broadcast without any security measures, the group writes.

Two execs are no longer employed with Betches Media, less than a month after the company was acquired by LADbible owner LBG Media.

Former CRO David Spiegel was let go, and a former HR exec who has asked Digiday for anonymity has left the company, a Betches spokesperson confirmed. The spokesperson said that Spiegel was “terminated as a result of performance.”

The execs declined to comment. A Betches Media spokesperson declined to say on-the-record whether this was part of a broader restructuring.

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