Month: November 2023

TikTok’s newest feature, “Add to Music App,” allows users to save songs they hear on their main video feed directly to their preferred music streaming app, including Spotify, Amazon Music and Apple
Music.

Nudge began as a content marketing analytics startup after being spun out of a New Zealand-based agency in 2013. Founder and CEO Ben Young moved to New York shortly thereafter to launch Nudge as a standalone business. But as time went by, customers began using the company’s pixel and analytics for more than content marketing, […]

The post The State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur appeared first on AdExchanger.

In an unlikely partnership, Microsoft Advertising announced a partnership with Baidu Global in support of an artificial intelligence (AI) global keyboard.

In a second term, he could use the law’s overbroad language to curtail liberties.

The popularity and convenience of online shopping have helped large e-commerce companies and mass merchants to recognize that monetizing first-party data and ad inventory on their digital properties will lead to more effective consumer reach and engagement. 

This new opportunity of commerce media and commerce data has grabbed headlines, but as with any developing trend, there remains unrealized potential. Verticals and companies of all sizes sit on a rich first-party data store. 

To further understand the commerce media opportunity, in this Q&A, Subhag Oak, senior vice president of data and intelligence at Nexxen, unpacks the role of commerce data, measurement and unified platforms in the commerce media space. 

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Machine learning algorithms that digested decades of weather data were able to forecast 90 percent of atmospheric measures more accurately than Europe’s top weather center.

There have been 33 theatrical films released as part of the Marvel Cinematic Universe (MCU), which began in 2008 with the debut of Iron Man. The bulk of these movies feature The Avengers or individual
members of that team, as well as popular characters such as Spider-Man, Black Panther, and Doctor Strange. Guardians of the Galaxy, with its distinct sense of humor, premiered in the middle of the
Avengers craze and became a surprise hit – the only one at the time not to feature the well-known lineup of Marvel heroes. In this week’s edition, I offer my assessment of what the underwhelming
performance of the latest film in the MCU franchise, “The Marvels” — which has already been pegged as a flop — actually means for the future of the cinematic, TV and streaming franchise.

Marketers are racing to help brands better understand the opportunities in gaming, and a new player has officially joined the scramble.

Marketing technology firm Livewire today has launched Gameview, an ad tech platform that it describes as an all-in-one solution for advertisers hoping to reach gamers. As brands gradually branch out into gaming, Livewire’s new platform is the latest example of how marketers are rolling out products to streamline the organization and measurement of advertising in the medium.

At its core, Gameview is a data management platform that allows users to build, activate and measure the performance of gaming advertising campaigns in all their various forms, including intrinsic advertising and more immersive metaverse activations. The tool is platform-agnostic, meaning it can measure the performance of gaming campaigns wherever they happen — including premium titles such as “Call of Duty” or “Mario Kart,” if or when those games’ developers decide to implement in-game ads. The catch? Those developers have to agree to let Gameview check their ads. No small task.

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