Month: November 2023

The Omnicom Digital chief and Forrester’s principal analyst discuss the rapid infusion of AI, onboarding and the implications for people working in the ad industry and beyond.

The moves follow another quarter of disappointing financial results for the company, including a third-quarter organic revenue decline of 6% and a further downgrade of its full-year outlook to an
organic decline of 5%.

The move comes weeks after adding SynthID watermarks for all creative assets generated by AI in Performance Max and Google Ads.

The move comes weeks after adding SynthID watermarks for all creative assets generated by AI in Performance Max and Google Ads.

Ad-tech companies can now opt for a certification process showing compliance to the Multi-State Privacy Agreement (MSPA).

EDO Ad EnGage estimates the business rose a collective 5% to $192.7 million in TV ad spend/media value from on-air promos over the past 90 days.

Described as an alpha test, the agency holding company will integrate Getty’s generative AI tool into its internal Omni AI-powered operating system.

Two out of three U.S. households are cord stackers, holding onto pay TV while adding streaming video services.

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.

The post Why Advertisers Should Care About Hitting The Right Note With Hispanic Audiences appeared first on AdExchanger.

“The Brady Bunch” still has legs, and so does Barry Williams, aka Greg Brady and now thriving on “Dancing With the Stars” at age 69.