Month: November 2023

Melinda L. Spence, head of global advertising insights, Activision Blizzard Media

Historically, the narrative around gaming has omitted women, particularly moms. Generally, when including women in the gaming conversation, the focus has been predominantly on mobile gaming, which has led to stereotyping these women as casual participants. 

However, Activision Blizzard Media’s most recent research, ‘Mom’s Got Game,’ paints a different picture. It shows that 87% of moms are engaged in gaming across mobile, tablet, console and PC platforms. The mom demographic is not just part of the broader gaming community — they’re at the heart of it. 

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“Our first lawsuit targets bad actors who misled numerous people around the world looking to use Google’s AI tools into unknowingly downloading malware,” Google disclosed in a blog post early this
morning, adding: “The fraudsters created social media pages and ran ads that encouraged people to “download” Bard, our freely available generative AI tool that does not need to be downloaded. The ads
instead led people to download malware that compromised their social media accounts. Since April, we have filed roughly 300 takedowns related to this group of bad actors.”

Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as president of AppNexus, has some “cool new stuff” up his sleeve.

The news veracity ratings service is providing the incident’s “misinformation fingerprint” free to journalists to avoid spreading false conclusions.

Besieged company’s stock has lost about 75% of its value in the past year.

Can any legacy TV company streaming platforms — Disney+, the Peacock, the Paramount+, Max, et. al — really beat Netflix, or go one better?

Share has risen 10 percentage points year-to-date.

In “NCIS: Sydney,” the NCIS and Australian feds have joined forces as part of a new intelligence alliance between Australia and the U.S.

Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to Rob Hazan, senior director of streaming TV product at Index Exchange, the right amount of transparency could make the open exchange a viable place for CTV ad budgets.

The post CTV Budgets Could Go To The Open Market – But Only With Enough Transparency appeared first on AdExchanger.

There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and there’s no point trying to become another omnichannel DSP for everything. That isn’t true, mind you. What is true is that the only way to win now as a DSP is seemingly to forsake the […]

The post The Specialist DSPs Giving Omnichannel Giants A Run For Their Money appeared first on AdExchanger.