Month: November 2023

We’ve never had more choice at our fingertips when it comes to watching digital video. But while we spend hours binging popular shows, too often we also face low-quality, repetitive and poorly timed advertising. In theory, CTV offers many advantages as an advertising platform, such as authenticated, addressable audiences and programmatic delivery. But watching US-based […]

The post CTV Isn’t Living Up To The Hype. Here’s How Retail Media Can Transform It appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweet Tooth In an alternate universe, perhaps, Chrome met its original deadline, and advertisers are 18 months beyond third-party cookies. But here we are, two can-kicks down the road, and some industry observers think Chrome won’t make its 2024 deadline either, Insider reports. […]

The post I’ll Start Dieting … Never; Why Brand Safety Is A Danger To The News appeared first on AdExchanger.

“The Marvels” now holds the title of the weakest domestic theatrical opening of the 33 Marvel-branded movies.

E.l.f. has launched its first Roblox experience with an open-world game that invites users to develop financial literacy and “raise social awareness” by creating and running their dream startups.

The Palestinian-Israeli peace process can’t return to regularly scheduled programming.

Only one candidate—Javier Milei—offers any hope of avoiding an economic disaster.

The corporate speech to which he objects has nothing to do with Citizens United.

The Senator may have a third-party opening because Biden and Trump are so unpopular.