Month: November 2023

Shallow research and aimless messaging have put Democrats — and democracy — in jeopardy.

Amazon has partnered with Meta to allow Facebook and Instagram users to purchase products being sold across the ecommerce giant’s network of sellers.

Last quarter, The Trade Desk reported revenue growth of 25% YOY at $493 million and profit up from $16 million in Q3 2022 to $39 million this year. But the good topline results were washed out as investors reacted to The Trade Desk’s pessimistic guidance for Q4.

The post The Trade Desk Reports Strong Q3 Numbers But Warns Of A Potential Slowdown appeared first on AdExchanger.

At last, we are going to get a look at Jon Cryer with a shaved head now that production on new TV shows is set to restart.

Television streamers and media companies are on the road to recovery after a pretty rough year. Programmers have been fighting against the macroeconomic constraints and the Hollywood writers’ and actors’ strikes, both of which reduced ad revenue growth over the course of this year. Now, programmers are starting to recover some of their losses. Or […]

The post Programmers Recover (Some) Streaming Growth, And TV Bundles Are Back In Style appeared first on AdExchanger.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

The post Comic: Gen AI Pumpkin Carving Contest appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long-Tail Retail Walmart Connect and Target Roundel are the two retail media players with the biggest adoption outside of Amazon, according to a recent Digiday survey. But both lag far behind Amazon’s 76% adoption rate. Twenty-four percent of those surveyed used Walmart Connect’s […]

The post Can Retail’s Long Tail Tie Together?; Don’t Text And Drive appeared first on AdExchanger.

It’s earnings season, meaning we’re getting a look under the hood for some of the leading companies in media and entertainment. This quarter, it’s become abundantly clear that gaming is on the menu for entertainment companies large and small — but mostly large.

Gaming was a frequent topic of discussion throughout Warner Bros. Discovery’s Q3 2023 earnings call on Wednesday. CEO David Zaslav made waves when he announced that WB would be pivoting to a live service model for its games, rather than the premium console and PC releases that previously defined the company’s gaming strategy.

“Research has shown that Gen Z and Gen Alpha prefer gaming to any other form of entertainment,” Zaslav said during the call. “More than social media, more than watching television or listening to music, more than going to the movie theater.”

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These days, it seems like everyone is building their own artificial intelligence capabilities. But what does it take for these tools and strategies to stand out for agencies?

(We have a comprehensive look at the various holdcos’ AI investments and efforts to date.)

In September, agency Hylink Group’s technology division Forge rolled out its all-in-one artificial intelligence platform, Sorano.ai. Built with supporting enterprise clients insights and processes in mind, Hylink’s managing partner Humphrey Ho explained that Sorano is unique in that it can tailor the platform and deploy it to individual clients — with capabilities powered by a network of AI assistants that learn more skills over time.

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Artificial intelligence is now unavoidable, almost regardless of your industry, which is a shift that happened fast. For the media and marketing industries, AI technology is becoming ingrained in workflows and processes at a rapid pace, even just from one quarter to the next.

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