Month: November 2023

If you watched the GOP debate last night, you probably heard a fair amount about TikTok. If you watched it on YouTube TV, you probably saw a fair amount of TikTok commercials too.

The in-game advertising hype cycle is encouraging more brands to lean in. And Skip4, a new gaming-focused ad agency led by women who proudly wear the “gamer” label, is leaning in to grow the channel’s share of media budgets. The new venture, which launched today, was co-founded by President Erin Schendle and VP Rachel Alexander. […]

The post Women-Led Gaming Agency Skip4 Launches To Grab More Media Budgets For Video Games appeared first on AdExchanger.

Marketers and marketplaces found ways to entice shoppers to spend, with early discounts during promotional events like the second Prime Day as well as flexible payment methods such as Buy Now, Pay
Later. More intuitive mobile shopping experiences are making it easier for consumers to shop on smaller screens.

PubMatic’s latest earnings point to lingering softness in the ad market. But the company is betting on a bright future for CTV, retail media and supply path optimization (SPO). On Wednesday, the SSP reported a 1% YOY decline in revenue for a total of $63.7 million. That was good enough to beat investor expectations. Though […]

The post PubMatic Is Building For The Day Advertising Demand Takes Off Again appeared first on AdExchanger.

With 2024 on the horizon, advertisers are evaluating how to invest in AI – particularly, generative AI. Reliable and practical applications, however, can be hard to find. How should a business begin thinking about its generative AI strategy against this buzzy backdrop? Start with your business objectives and how AI can amplify your unique value […]

The post Generative AI in Advertising: A Road Map for Scalable Implementation appeared first on AdExchanger.

A&E is marking its new association with cake man Buddy Valastro with a two-layer premiere this Saturday night.

For many, the holidays start with the post-Thanksgiving shopping weekend. Before then, Christmas music in a store is premature; afterward, it’s expected. For me, holiday traditions begin in late October, when the Meta ad platform goes haywire. Q4 is off to a particularly rough start, said Rok Hladnik, managing partner of the social and ecommerce […]

The post ’Tis The Season For Meta’s Ad Platform Glitches appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Boxes All The Way Down Unsurprisingly, Google’s first AI-generated creative, which forms custom imagery and copywriting by prompt, was built into Performance Max, Google’s AI-operated advertising product. In a way, creative generation is the black box inside the black box of campaign optimization, […]

The post Why Google’s Small AI Creative Step Is A Big Leap; The News Is … Not Good appeared first on AdExchanger.

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In this week’s Digiday+ Research Briefing, we examine how Q4 is underperforming for publishers despite their various revenue sources, how Instagram is beating out Google as the top holiday marketing channel, and how the retail media marketplace is becoming more fragmented as it grows, as seen in recent data from Digiday+ Research.

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Roblox’s advertising revenue is growing, though it remains relatively modest for now. Despite the company’s efforts to increase those revenues throughout the year, its leaders remained cautious when discussing advertising during Roblox’s Q3 2023 earnings call on Wednesday.

“While the actual ad revenue was pretty small, there is a vibrant economy around brands and the content that brands are publishing on the platform, and there is a virtual economy related to brands, and the virtual economy around brands is integrated into our virtual economy overall,” said Roblox CFO Mike Guthrie. “So, while the ad dollars themselves are small, they’re already contributing to the platform.”

Advertising came up repeatedly during yesterday’s earnings call, but Roblox executives were somewhat reticent on details regarding the rollout of programmatic ads on the platform, telling investors they would share more information on Roblox’s upcoming Investor Day event on November 15. Programmatic ads are currently in beta testing on Roblox, but the platform is rapidly approaching its self-imposed deadline to implement them as a full product by the end of 2023.

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