Month: November 2023

Warner Bros. Discovery continues to lose subscribers to a lack of original content (for which it blames the Hollywood actors’ strike). But streaming advertising revenue, which is up 29% YOY, represents a glimmer of hope.

The post Warner Bros. Discovery Loses Subscribers, But Hopes Advertising Fills The Gaps appeared first on AdExchanger.

Sub volume loss was offset by price hikes and 6% gain in ARPU.

In a move that could smooth delivery of marketing messages for advertisers, Google is requesting that iMessage be designated as a core service that would require Apple to make it fully compatible
with rivals.

FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at the speed of programmatic advertising.

The post CTV Advertising Needs To Speed Up – FreeWheel Says Identity Vendors Can Help appeared first on AdExchanger.

AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev, an analytics provider for app and game developers. There are multiple rationales for buying the company, said AppsFlyer CEO and Co-Founder Oren Kaniel. He declined to share the deal price, but he did say all […]

The post AppsFlyer Acquires Analytics Provider Devtodev – And Plans To Buy Another Startup Before The Year Is Out appeared first on AdExchanger.

NBCUniversal’s Peacock lags behind the other majors in subscriptions. But around here, its shows attract considerably more praise.

The too cool-for-mainstream press has uncovered the dastardly practice of SEO. In a thought-piece format, ‘The Verge’ considered all perspectives without bias, and offered real insights into dark arts
no one knew existed. I’m kidding; it did none of those things.

The attention economy has been in existence for almost five decades now, longer than the World Wide Web has been around. The ability to measure attention, however, is relatively new – especially for brands looking to understand the impact of their campaigns.  Promising to enable access to more accurate information about consumer behavior without the […]

The post Attention Metrics Work, But There’s A Long Road To Standardization appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. UGC Meets AI-GC, And It’s Awkward In September, Google announced what it calls a “helpful content update” – aka a search algorithm change to favor sites with superior user experiences.  One part of the update was that Google will target AI-generated content, particularly […]

The post Google’s Helpful Content Update Hits UGC; Programmatic Ads On Netflix: Yay Or Nay? appeared first on AdExchanger.

At a FaZe Clan all-hands staff meeting in early 2019, the esports organization’s then-CEO Lee Trink raised his fist to the sky, aiming to get his employees excited about the company’s promising future.

“There will be books written about our legacy,” Trink said.

Trink might have been right. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.