Month: November 2023

This week’s Future of TV Briefing looks at how Disney’s data clean room business has progressed since rolling out two years ago.

• Disney plus data
• Creators’ workplaces, Netflix’s live sports talks, YouTube’s ad blocker crackdown and more

Disney plus data

Two years after Disney unveiled its data clean room, the media conglomerate has gotten 136 individual brands and all the major agency holding companies to plug into the first-party data product. And a major catalyst appears to have been Disney’s work to connect its data clean room to the ad ecosystem, such as demand-side platform The Trade Desk, measurement provider VideoAmp and more recently Yahoo’s DSP and soon Google’s Display & Video 360.

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Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series.

In this installment, Digiday+ Research deepens its analysis of major retail media networks, including Walmart Connect, Target’s Roundel and Kroger Precision Marketing. Our first report on retail media analyzed the retail media landscape and its role in marketers’ playbooks, including a spotlight on Amazon.

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The NBA may double its major marketing moments this season.

The league has introduced a new event, the In-Season Tournament, that will take place from Nov. 3 to Dec. 9 and feature all 30 NBA teams. The new tournament includes knockout rounds, semifinals and a championship game, with the ultimate victor earning the prestigious NBA Cup as a reward.

This new tournament adds a unique competitive element to the league’s regular season and represents a strategic push by the NBA to enhance fan engagement, according to marketers and agency execs. The move to add more competition and potentially drive more eyeballs to the NBA now may sway marketers to focus more attention on basketball as marketers are spending more overall on live sports this year.

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This story was first published by Digiday sibling WorkLife

People can be motivated by a range of emotions, and a key one is driving corporate managers in today’s workplaces — fear.

A third of corporate leaders are primarily motivated by fear, creating less efficient and less psychologically safe work environments that cost nearly $36 billion annually in lost productivity, a new survey has found.

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Democratic subpoena threats target the friends of Clarence Thomas and Samuel Alito, as the campaign to discredit the Justices gets nasty.

His executive action will help the giants but slow down innovation.

Totalitarian regimes have long sought propaganda opportunities in America’s racial tension and unrest.

Students discuss support for Hamas and anti-Israel rallies.

Trump’s voters might not seek his return if they had been treated honestly the first time.

The FTC is asking a federal judge to reject efforts by the IAB and other outside groups to weigh in on Amazon’s side in a lawsuit over its alleged use of “dark patterns.”