Month: November 2023

Trump’s polling lead is probably real, but so was Mitt Romney’s in November 2011.

To err is human. Unfortunately, human errors such as adding a slipped decimal can tank a digital media buyer’s campaign. Reduce the error rate, and media buying becomes more efficient. To that end, on Monday, the UK programmatic buying company MiQ acquired SaaS compliance platform Grasp. MiQ declined to disclose the financial terms of the […]

The post With Its Latest Acquisition, MiQ Has Compliance In Its Grasp appeared first on AdExchanger.

In the U.S., 63% said the same, in LG Ad Solution surveys.

Sam Altman, CEO of OpenAI, announced a new model for ChatGPT at the company’s developer conference.

It’s been six months since I stopped putting quotation marks around the term “JIC” when writing about the U.S.’s joint industry committee, but I’m starting to rethink my logic.

A complaint filed with the EU’s independent data regulator accuses YouTube of failing to get explicit user permission for its ad blocker detection system, potentially violating the ePrivacy Directive.

The goal is to avoid clickbait, reduce display ads by 40% and create a premium experience for visitors and advertisers – estimating 8 million investors with portfolios valued at more than $1 million.

Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020. And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps. Slickdeals, a publisher that aggregates discounts and coupon codes for online goods, is turning to data […]

The post Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales appeared first on AdExchanger.