Month: November 2023

It’s unclear that his relatively greenhorn team can even fix his failing 2020 strategy.

Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open exchange, private marketplace, preferred deals, and programmatic guaranteed — and is intended for those familiar with programmatic advertising and looking to expand their understanding. Understanding the context around programmatic transactions is essential for understanding why buyers and sellers may choose one type over another.

Imagine visiting a large, open-air marketplace where many sellers and buyers come together regularly to transact. Each seller has their tent. Most tents are open to all buyers and sell products on an auction basis.

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John Vilade, head of sales, Premion 

In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and growth. 

Advertisers have embraced streaming TV. For example, Premion’s 2023 CTV/OTT advertiser study found that 2-in-3 advertisers using CTV/OTT planned to increase their spending this year. 

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Google ad exec Vidhya Srinivasan will step into Jerry Dischler’s role, spearheading Google’s ad efforts around the Chrome web browser as the company phases out third-party browser cookies.

TikTok’s recent efforts to convince creators to create longer videos are intended to provide more room for ad placements.

Apple has sent its current partner Goldman Sachs a proposal to end their partnership within the next 120-15 months, marking an end to the bank’s rocky experience in consumer lending.

Google DeepMind researchers say they’ve expanded the number of known stable materials by 10-fold. Some could be useful for everything from batteries to superconductors—if they make it out of the lab.

Go Addressable poll indicates more buyers seeing improvement in measurement, scale, opportunities.