Google’s advertising empire (both in search and online display advertising) is under fire on several fronts, and in this week’s proceedings, the narrative took a new hue as the search giant’s defense spoke up in court.
In some territories, those jibes are being landed in the court of public opinion – okay, maybe make that the court of ‘professional opinion’ – while in other jurisdictions, such as the District of Columbia, it is literally in the dock.
However, one thing appears universal: the defense strategy employed by Google. Here, it would appear that the online giant will emphasize the requirement for it — as a responsible corporate citizen — to protect the public as taking precedence over any obligation to feed a market.
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