Month: November 2023

Mario Diez, Chief Executive Officer, Peer39

CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership. Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly $41 billion in ad spend by 2027.

That level of investment demonstrates the confidence advertisers place in the channel to deliver audiences and results. It also means they have a great deal of trust in the overall landscape, but the question is: should they?

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping CTV advertisers from fully embracing programmatic, including price and transparency (or the lack thereof).

The post Programmatic CTV Is In Its Consolidation Phase appeared first on AdExchanger.

Move comes after X owner Elon Musk expresses support for the Pizzagate conspiracy theory, the Post states.

Google Search Partners, a network of third-party sites, has been serving some ads on porn, right-wing fringe publisher and White House-sanctioned foreign websites, according to the latest report from
Adalytics.

Brands are out of runway for relying on price rather than volume to deliver organic top-line growth. Brands cannot continue to rely on ever-higher prices for growth.

Going cookieless? Not a problem, right? Dear advertiser, are you collecting first-party data and upgrading your contextual strategy? Do you find that there is enough cookied inventory out there and that Google’s Privacy Sandbox will have you covered? Let me put it plainly: You’re taking a huge gamble on your company’s ability to reach its […]

The post Embrace Cookie-Free Innovation With ID Clustering, Buyer IDs And Extended IDs For Enhanced Consumer And Advertiser Value appeared first on AdExchanger.

Citing stronger-than-expected Q3 results, the long-time ad forecaster now calls for 2023 and 2024 to expand 5.9% and 5.2%, respectively.

General Motors said it will scale back ambitions for its self-driving Cruise cars after an accident involving one of its robotaxis last month.

After crashes, scandals, and SBF’s guilty verdict, many hoped the crypto industry would grow up. Speculation around the arrival of a spot bitcoin ETF shows old hype dies hard.

Released earlier this month, OpenAI’s GPTs let anyone create custom chatbots. But some of the data they’re built on is easily exposed.