The US, China, and others signed a declaration coordinated by the UK warning AI could be “catastrophic.” Yet none seem to be suggesting development of the technology should slow down.
How Russia Is Restructuring Wagner’s Africa Operations | WSJ
Why Would Anyone Name Their Ad Agency Murder Hornet?
“My company would never work with an agency with the word ‘murder’ in its name.” “Murder hornets failed to launch in the U.S.” “I prefer almost any of the other names on the list.” The above is advice from a great CMO, the creative lead of a global agency, and mostly everyone I know. So…
CBS Is ‘Virtually Sold Out’ of Super Bowl Ads
The Big Game remains big among advertisers. Today, Adweek learned that game inventory for Super Bowl LVIII on CBS is “virtually sold out,” according to a Paramount spokeswoman. And with still a few months ahead of the game on Sunday, Feb. 11, 2024, ad sales are “pacing ahead of schedule.” Paramount didn’t reveal details such…
Tubi Reaches 70 Million Monthly Active Users, 30% Revenue Growth
It’s good Tubi in ad-supported streaming for Fox. During a Q1 fiscal earnings call today, Fox touted the growth of its ad-supported streamer, Tubi, even amid an overall advertising dip. “At Tubi, we had another enviable quarter, delivering 30% of revenue growth driven by an impressive 65% lift in total view time,” said Lachlan Murdoch,…
Inside NBCUniversal’s Bigger, Brand-Filled BravoCon 2023 in Las Vegas
What happens in Vegas, stays on social media–thanks to BravoCon’s new, expanded partnerships for 2023. With BravoCon’s move to Las Vegas for its Nov. 3-Nov. 5 event at Caesar’s Forum, NBCUniversal will bring in 20 expanded and interactive brand sponsorships and three times as many commercial-led activations, according to the company. “Brands are absolutely a…
Pearls Before Swine by Stephan Pastis for Thu, 02 Nov 2023
Pearls Before Swine by Stephan Pastis for Wed, 01 Nov 2023
The UN Hired an AI Company to Untangle the Israeli-Palestinian Crisis
CulturePulse’s AI model promises to create a realistic virtual simulation of every Israeli and Palestinian citizen. But don’t roll your eyes: It’s already been put to the test in other conflict zones.
Wasty Not, Want Not: Coach Brand Drops Sustainability-Minded Holiday Ad
The costumed character’s name is Wasty, and he shuffles around town gathering up garbage. Sometimes, he peeks through windows to watch people’s wasteful household habits. If that doesn’t immediately stir the holiday spirit, stick with it long enough to learn that Wasty’s not an eco-stalker. He’s an upcycler who turns trash into lovely luxury gifts…