Month: November 2023

This year, an estimated one million people will visit the World of Coca-Cola, the company-funded museum whose 100,000 square feet of exhibits, memorabilia and interactive installations consistently ranks among Atlanta’s most popular tourist attractions. While the bank vault that contains Coke’s purportedly secret recipe is probably the most dramatic offering, a perennial fan favorite hides…

Stagwell has acquired agency Movers+Shakers in a move that adds social media prowess to the Stagwell network. Movers+Shakers will join Stagwell’s Constellation network of agencies, which includes 72andSunny, Instrument, Colle McVoy, The Harris Poll and others. Movers+Shakers was founded in 2016 and quickly disrupted the industry, becoming known as the “TikTok whisperers” for the agency’s…

The tree is lit and the hosts are bedazzled for their Christmas party, but things keep going wrong. First the guests arrive too early, then two people get locked in the bathroom and the power goes out. Yet the revelers can overlook these mishaps, because the real star of the party is food like mince…

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Figuring out what organizations a company donates to, who it supports and how it tackles corporate social responsibility is at the top of some Gen Zers checklists when it comes to finding their first job. 

That mindset has impacted their job search, to the point they even say no to the highest paying positions to work at a company that closely aligns with their values instead.

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In this week’s Digiday+ Research Briefing, we examine how ad-tech firms and ad agencies are prepping for a year of political spending on CTV, which top revenue sources publishers say they rely on in 2023, and how Uber is changing its TikTok strategy, as seen in recent data from Digiday+ Research.

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It’s rather poetic to see the phrase “to thine own self be true” suspended above every speaker at an ad tech and mar tech event, where founders are confronted with the harsh reality of their deal-making prospects in the current climate.

The annual MadTechMoney event in London from investment firm First Party Capital is always fittingly apropos.

During the event’s sessions, speakers from OMAC Investments, Wilson Sonsini, Azerion and Dentsu, to name a few, were pretty up-front about one of the market’s not-so-secret secrets — investors are playing it safe. They’re worried about higher capital costs, economic roller coasters, ad spending slowdowns and all the uncertainty caused by Google’s third-party addressability switch.

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The world may have to wait a few years before autonomous driving really takes root in any significant way. But that’s not stopping companies from rushing to create marketing opportunities that influence drivers’ shopping and purchasing choices.

German firm 4screen, which is working to get into carmakers through their interactive in-car screens and has direct user-interface agreements with Mercedes Benz, Audi, Toyota and Skoda, among others, is looking to dominate the in-car advertising space. The company sees an in, given the fact that Waze, its primary competitor, was absorbed by parent Google into its map unit and let go of several Waze employees over the course of 2023 (Google purchased Waze in 2013). And 4screen is looking to penetrate the U.S. market more aggressively. 

According to Fabian Beste, co-founder and CEO of 4screen, the company has snatched up former Waze talent, including Jeffrey Kohl as head of U.S. operations, and Jean-Philippe Costa Mota as head of European operations. And as it pushes into the U.S. market, the company tapped ad veteran David Moore, a longtime WPP (Xaxis and 24/7 Real Media) exec, to be its chairman. 

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Influencer marketing is on track to go from a nicety to a necessity as advertisers look to stand out in an increasingly crowded and competitive digital marketplace. To put numbers to it, at least 73% of brand professionals told Digiday they spent at least a very small portion of their marketing budgets on influencers.

As the multi-billion dollar industry continues to grow and mature, advertisers have more tools in their tool belt whether that be vetting practices, artificial intelligence or allowlisting, formerly known as white listing. Allowlisting is a chance for brands to run branded social ads through an influencer’s profile as opposed to a standard sponsored post. Allowlisting isn’t a shiny new trend, but it has been rebranded — at least in terms of influencer marketing.

WTF is influencer allowlisting?

In plain terms, allowlisting is one part influencer marketing and one part sponsored post. Using either a social media platform itself, like TikTok or Instagram, or a third-party service, an influencer gives permission to advertisers to run their social ad campaigns through the influencer’s account. Although, the advertisers cannot see an influencer’s direct messages.

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In this week’s Media Briefing, media execs air their frustrations with the fourth quarter, which is once again, lacking in luster.

• Publishers say Q4 ‘sucks’
• 3 Qs with Mirror Digital’s Sheila Marmon
• Condé Nast layoffs, publishers and AI continue to go head to head and more

Publishers say Q4 ‘sucks’

Just one month in, the fourth quarter is already not turning out to be quite as lucrative as publishers had hoped, a notably somber realization for a quarter that is traditionally the breadwinner when it comes to ad revenue. 

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Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español.

La incubadora de marcas de belleza FounderSix anunció el miércoles que recaudó 12 millones de dólares en financiación de capital riesgo de KD Capital.

FounderSix se centra en el desarrollo de marcas lideradas por influencers. Fue fundada en 2020 por Oli Goulden, con experiencia en marketing e inversión en startups, y su cofundador Pieter Wittgen, con experiencia en banca de inversión. La financiación se destinará a la creación de más marcas y al desarrollo de productos.

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