Month: November 2023

One of the wonderful things about global creativity in our industry is witnessing how cultural celebrations and traditions have evolved into opportunities for brands and creative companies to authentically engage with audiences. Dia de los Muertos (Day of the Dead), celebrated Nov. 1-2 in Mexico, has transcended its origins to become a holiday of creativity….

Prior to his arrest, the FTX founder did a string of media interviews to tell his side of the story. In the courtroom, those comments came back to haunt him.

YouTube Premium entered the top 10 — the first time services from all three tech giants’ streamers are in that ranking.

Forcing Apple to allow mobile app developers to offer in-app links to payment platforms could jeopardize the availability of free apps, tech industry groups told the Supreme Court this week.

While I can’t get any straight on-the-record facts about what Omnicom’s “participation” in Hudson MX’s sale actually means, I am free to speculate in this commentary. So let’s start with the simple
meaning of the word.

A quaint New York City intersection was more crowded than usual last Sunday following the news on Saturday that Matthew Perry had died.

Google announced the completion of its seven-year mobile project, but also said it’s aware of “a very small set” of publisher sites that do not work on mobile devices.

Microsoft Advertising and Media.Monks in two separate announcements have strengthened positions in China to support advertising, marketing and advanced services. In most cases the services are
supported by AI.

Amazon is expanding Fire TV home screen inventory to more marketers and launching a new ad unit, open to all advertisers within search results on Fire TVs.

The post Amazon Intros More Ad Buying Options To Fire TV appeared first on AdExchanger.