YouTube Invests In Gaming, Launches Mini-Games For Paid Subscribers

Premium users now have access to a group of online games that can be played on the platform’s mobile and desktop app. Paid subscribers can try out the 37 mini-games directly on YouTube.

Shopify Prevails In Privacy Lawsuit

Siding with Shopify, a federal appellate court on Tuesday refused to revive an online shopper’s claims that the e-commerce platform violated California privacy laws by collecting residents’ personal
information.

Instagram Places Ads Alongside Child-Sexualizing Reels Targeting Influencers’ Teen Followers: Report

Instagram reportedly recommended Reels containing “risque footage of children as well as overtly sexual adult videos” to test accounts strictly following young influencers, while serving ads for
major brands alongside the short-form videos, a recent report in “The Wall Street Journal” found.

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities

A study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency create brand safety concerns for search advertisers?”

The report suggests marketers booking ads via GSP — a network of thousands of sites that use its content-discovery and monetization tools — run the risk of their ads appearing alongside content few would deem brand-safe.

Researchers behind the report, which was published earlier today (Nov. 28), observed how these included websites containing pirated content, explicit adult content, and hundreds of putative Iranian websites, which may potentially be under U.S. Treasury Office of Foreign Assets (OFAC) sanctions.

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Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program

Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Adalytics estimates GSP generates roughly $10.5 billion annually, but alleges the program is chockablock with brand unsafe […]

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Amazon’s Answer to ChatGPT Is a Workplace Assistant Called Q

Amazon has developed a generative AI helper that codes, manages cloud software, and powers business apps. The company has also developed new silicon for AI.