How Elon Became an ‘Antisemite’
Geert Wilders’s Warning for Joe Biden
Ukraine Aid for Border Security Would Be a Win-Win
Shopify Prevails In Privacy Lawsuit
information.
Instagram Places Ads Alongside Child-Sexualizing Reels Targeting Influencers’ Teen Followers: Report
major brands alongside the short-form videos, a recent report in “The Wall Street Journal” found.
Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities
A study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency create brand safety concerns for search advertisers?”
The report suggests marketers booking ads via GSP — a network of thousands of sites that use its content-discovery and monetization tools — run the risk of their ads appearing alongside content few would deem brand-safe.
Researchers behind the report, which was published earlier today (Nov. 28), observed how these included websites containing pirated content, explicit adult content, and hundreds of putative Iranian websites, which may potentially be under U.S. Treasury Office of Foreign Assets (OFAC) sanctions.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program
Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Adalytics estimates GSP generates roughly $10.5 billion annually, but alleges the program is chockablock with brand unsafe […]
The post Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program appeared first on AdExchanger.