Month: December 2023

From an unstable economy that shifted how budgets were allocated to the continuous turmoil at platforms that drove how users use them — and how brands shift dollars either away or toward them, the year is set up for even more movement.

For a look at how 2023 shook out, and the trends we’re expecting for 2024, see below.

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MediaPost is beginning the New Year by welcoming back “MADblog,” if in name only. Speaking of names, Barbara Lippert is coming back to write it, albeit with a new focus on creativity.

The GOP presidential candidate made a political mistake with her initial comments. But she wasn’t wrong.

The Democratic secretary of state plays into the former President’s hands by blocking his candidacy.

A federal judge has struck down X’s attempt to bypass a social-media law in the state of California that requires social companies to report their content-moderation policies. The decision follows
X’s original complaint that the law, AB 587, violates the First Amendment.

Starting in July, online ad companies won’t be allowed to serve behaviorally targeted ads to Colorado residents who activate the Global Privacy Control — a tool that aims to enable people to opt out
of data-sharing.

A federal judge has rejected X Corp’s request to block enforcement of a new California law that requires social media platforms to post content moderation policies and issue reports about enforcement.

About 148 companies completed an IPO in 2023 – the worst year on record – but three insights provide a glimmer of hope that 2024 will be a better year.