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Media matchmakers: The 2024 uncoupling edition
Consolidated media was the name of the game for the better part of a decade as publishers looked at scale as a way to compete with the behemoth platforms for ad revenue. That consolidation mindset was further spurred in 2021 as publishers, rich from the pandemic false spring, looked to invest their wealth in various M&A opportunities.
But the following refreeze of advertising budgets made 2022 and 2023 less-than-stellar for revenue, leaving some publishers possibly regretting their acquisitions, expansions and going public via SPAC.
In this edition of media company matchmaker — the uncoupling edition — I take a look at which of the recently merged companies are in the most likely position to break up in the coming year and predict who some of their rebounds might be.
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Bot takes: ChatGPT, Bard and Claude ponder 2023, pitch holiday TV ads, and predict 2024
Since so much of 2023 was filled with news about generative AI, how might chatbots reflect on what was an eventful year?
In addition to our usual 2023 recaps and 2024 previews, Digiday asked a few chatbots to provide their own answers. But instead of anything overly serious or hard-hitting, we took a more light-hearted look at how three of the most popular bots — OpenAI’s ChatGPT, Google’s Bard and Anthropic’s Claude — answered the same questions about the past year, along with a few spiced with holiday cheer.
Powered by three different large language models, the panelists offer a glimpse at how their style and substance varies. However, they also gave plenty of similar answers that were all equally obvious, generic and guarded — not unlike many executives’ answers when asked similar questions about various aspects of AI throughout 2023.
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