Month: December 2023

‘The picture painted by horse-race polling and approval ratings makes Biden possibly the most vulnerable incumbent president since scientific polling was invented.’

The economy defied the gloomy forecasts for 2023. Growth is steady, inflation is down, and wages are up.

The pandemic sold many parents on the practice, and the teachers unions decided enough is enough.

In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy.

The post The Big Story: Recapping The Year In SPO And Data Privacy appeared first on AdExchanger.

LAION-5B, a dataset used to build AI images that has more than 5 billion images and captions from the internet, was found to contain suspected child sexual abuse material, according to a report.

“I love when brands host parties because they have the means and money to make them unforgettable,” agree 74% of trend-setters in study.

The new platform follows a September announcement by the companies that they were joining forces to better monetize RCP’s assets for the 2024 election cycle.

Michael Beebe, CEO, Dstillery

For the digital advertising industry, planning for 2024 is unlike any other year. It is going to be, in a word, dynamic. The industry is heading into an unusual transition that will affect the fabric of the open web ecosystem: the forced, fast and complete transition away from the third-party cookie for targeting and measurement. 

Google has the power to deprecate third-party cookies in Chrome unilaterally, meaning that the industry does not have the choice to keep using the cookies. This move is intended to happen within just six months during the second half of 2024. Instead of transitioning over years, the industry will have to adapt quickly. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Social video app Flip is trying to create a social platform dedicated to reviewing and buying products. Some early adopters are cashing in on the app’s giveaways—but have questions about its future.