Month: December 2023

NIST, the US agency Joe Biden tasked with curbing the risks of AI, lacks the necessary resources. Lawmakers are concerned it could be forced to rely on private companies developing the technology.

Can more than one show “change television” in the same era? And if so, how?

When crypto exchange FTX collapsed, it left behind a hole in the market. From Backpack to OPNX, faces new and old are vying to fill it.

More than a dozen organizations called on the Department of Justice and the Senate Judiciary Committee to investigate Apple for anticompetitive behavior in how it controls messaging, apps, and more.

2023 was an eventful year in the land of TV ad measurement, from buy-side demand for performance-oriented CTV campaigns to the dramatic competition between alternative TV measurement providers.

The post The 2023 TV Measurement Shakeout appeared first on AdExchanger.

Bird was once valued at more than $2 billion—now it has filed for bankruptcy. This is the untold story of the contractors who risked it all to try to make the micromobility dream a reality.

Ad tech is in an efficiency spurt. Consolidation happened at record pace in 2023. Challenging economic conditions led many companies to prune their tech stacks or offer more direct options to buyers concerned about fees. DSPs tried to hop over SSPs. SSPs tried to hop over DSPs. One former great, MediaMath, bit the dust as […]

The post The Top 10 AdExchanger Stories Of 2023 appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI? More Like “Ehh, I Don’t Know About That” Ad platforms are plowing ahead with AI-based software that is not ready to fill roles previously served by human expertise.  That means machine-learning-controlled ad products (Google’s Performance Max and Meta Advantage+ shopping campaigns are the […]

The post Is Big Tech Taking AI Too Far?; Fast Fashion Challenges Amazon appeared first on AdExchanger.

If there’s one thing people might be tired of hearing about this year, it’s artificial intelligence.

And yet, generative AI will continue to impact the advertising industry in many ways, from content development to enterprise and client tools. As agency and AI experts explain, the technology’s growing prevalence means it will impact more corners of marketing in 2024 — from content transparency and a tighter regulatory landscape to consumer trends and social media commerce.

“[AI] will expand beyond media optimization and data compilation,” said Rob Davis, CMO and president of Novus media agency, “[like] applying generative AI to consumer research and insight generation.”

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Barbie was an undeniable global sensation this year — not only did the movie rake in an impressive $1.4 billion during its theatrical run but its seemingly endless brand licensing deals made the brand ubiquitous. It’s no surprise, of course, that following its success this past summer, marketers have been asking agency executives, “Where’s our Barbie moment?”

It wasn’t just Barbie. Movies about or inspired by brands like Nike, Nintendo’s Super Mario Brothers, Flamin’ Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year, making it clear that the use of brands’ intellectual property (IP) to create entertainment was certainly a major trend throughout 2023. While that will continue next year as marketers and agency execs continue to push for ways their brands can break through and become part of culture, the zeitgeist moment of Barbie is likely the exception rather than a soon-to-be norm.

“There will be no successful copy and paste of Barbie next year,” said Matt Kissane, global executive director at brand consultancy Landor & Finch. “I don’t think that the next so-called ‘Barbie Moment,’ the great transformational moment that we’re going to see, is going to be because a brand simply rinses and repeats the formula. Realistically, what we’re going to see are different kinds of approaches that learn from different parts of the Barbie strategy.”

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