Month: December 2023

There will not be a Media Briefing next week due to Digiday’s holiday break.

This week’s Media Briefing takes a look at the top trends from 2023 and how media companies fared in light of a less-than-stellar ad market.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

In this week’s Digiday+ Research Briefing, we examine how marketers are creatively using AI in ad campaigns, how YouTube has postponed its co-viewing measurement plans, and how brands are finding TikTok extremely valuable for driving revenues and branding, as seen in recent data from Digiday+ Research.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

The Biden Administration is urging the Supreme Court to strike down a lower court injunction that could prevent officials from discussing controversial subjects with personnel at social media
platforms.

AR platform Really, which gives film enthusiasts digital collectible movie tickets and immersive experiences via movie-studio partnerships, is expanding its NFT tickets to cinemas across the
Asia-Pacific region.

The FTC proposes that web companies and apps obtain double opt-in consent from parents before serving behaviorally targeted ads to children under 13.

El 2023 fue un año para recordar el alcance de la IA generativa, en los pasados doce meses nos hemos dado cuenta de su enorme poder en las decisiones de creativos y agencias.

Por otra parte, este también fue un año importante en el avance del reconocimiento y empoderamiento del consumidor hispano, las estrategias multiculturales dieron un salto importante y son las grandes multinacionales las que están dandole el peso debido a este demográfico.

Este año desde Leo Messi y su apoteósica llegada a la MLS, hasta Shakira con el tema más sonado en la historia de Spotify, sin olvidar la primera portada en español de la revista TIME con Bad Bunny, las celebridades latinas fueron protagonistas de grandes momentos, entre ellos inolvidables campañas publicitarias. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

This content is password protected. To view it please enter your password below:

Password:

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brands looking to avoid controversy will have nowhere to hide. In another trend, consumers will be hungrier for value brands like Aldi.

New Jersey lawmakers are considering a bill that would prohibit social media companies from allowing minors under 18 to have social media accounts without parental permission.